Immersive reality — also known as Virtual Reality, Augmented Reality, Mixed Reality — is here, and it’s time for news media companies to do more within it, however that looks for their specific company.

In the latest “INMA Knows” distillation, we bring to you a robust collection of best practices and case studies from media companies around the world that are wading or jumping into the metaverse.

Click here to view INMA Knows: Immersive Reality Storytelling

The technology needed for immersive reality storytelling is not new, but, like all tech, it has improved vastly in terms of the creator and user experience. 

• In 2019, Jang Real of India created an AR cricket app that connected to its print product.
• During the early pandemic, USA today gamified social distancing with an AR app.
• During the 2022 U.S. Super Bowl, Miller Lite beer hosted a virtual bar.

As the industry case studies grow, so will this INMA Knows category.

INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members. This is the 21st topic curated for the project.

Here are a list of all the live topics:

• AI and the Newsroom
• Australia and Big Tech
• Connecting with Community
• COVID-19 response
• Digital Platforms
• Female Readership
• Immersive Reality Storytelling
• Mobile
• Newsletters
• Newsroom Dashboards
• Personalisation
• Podcasts and Audio
• Print Engagement
• Smart Pricing
• Subscriber Retention
• Team Management
• Third-party cookies and advertising
• Trust In Media
• Video
• Virtual Events
• Young Readers

We curate subjects of importance as they rise to the surface, and these subjects are updated regularly. This is a free service for INMA members. If you have a subject matter recommendation, let me know.

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