INMA publishes “INMA Knows Female Readership” curation category

By Dawn McMullan


Dallas, Texas, USA


The 2016 Global Media Monitoring Project showed 82% of news articles around the world are about men. Statistics like this have changed the way news media companies are courting female readers. While many are upping their editorial game to create products and content targeting women, others are taking it next level by calling out inequities and paving the path toward equal opportunities.

In the latest INMA Knows distillation, INMA Knows Female Readership, INMA has curated a robust collection of best practices and research from media companies working to reach female readers around the world.

The latest INMA Knows category features best practices in attracting female readers worldwide.
The latest INMA Knows category features best practices in attracting female readers worldwide.

Creative examples abound from INMA members:

  • Ringier’s EqualVoice initiative, which measured the visibility of women in media.
  • The Times of India’s campaign to encourage women’s representation in politics.
  • Telegraph Women’s Sport’s “Girls, Inspired” campaign to close the gender gap in school sports.
  • VíaPaís’ pushback on objectiving women in Latin America.
  • JoongAng Ilbo’s WONEY campaign to create economic solutions for Millennial Women.
  • News Corp Australia’s Shine Awards to honour women in rural Australia.

INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members. Here are a list of all the live topics:

We aim to curate a new subject monthly, and these subjects are updated regularly. This is a free service for INMA members. If you have a subject matter recommendation, let me know.

About Dawn McMullan

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