INMA launched its Digital Platforms Initiative on the first day of 2019. Few things are more intertwined with the revenue success of the news media industry — from readers and advertisers — than its relationship with Big Tech. The sometimes dependent, sometimes tumultuous relationship is just as important almost two years later.
In INMA’s epic report “How to Decode the Publisher-Platform Relationship,” author Robert Whitehead — who heads up INMA’s Digital Platforms Initiative — lays the groundwork for the initiative. Whitehead continues to follow news of the subject from his bird’s-eye view in Sydney, Australia, while Digital Platforms Reporter Carol Christopher provides continuous coverage of the topic in a regular INMA blog.
In the latest “INMA Knows” distillation, we bring to you the latest news and analysis of Digital Platforms, including 12 editor-curated posts from the past two years. From Whitehead’s original playbook to Christopher’s coverage of why Australia is (for now) the center of how news media companies will get paid for content by Big Tech, this content distillation includes everything you need to know to catch up and keep up with the topic.
INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members. Here are a list of all the live topics:
- Connecting with community
- COVID-19 response
- Digital Platforms
- Podcasts and audio
- Subscriber Retention
- Third-party cookies and advertising
We aim to curate a new subject monthly, and these subjects are updated regularly. This is a free service for INMA members. If you have a subject matter recommendation, let us know.