INMA is teaming up with PressReader, the world leader in multi-channel newspaper and magazine content distribution, to provide thought leadership and tools to help publishers meet the challenges and take advantage of the opportunities in the rapidly evolving digital news arena.
“Most INMA members use PressReader services to extend their reach globally and monetise newspaper and magazine titles in print, online, and on the latest tablets and smartphones,” said Earl J. Wilkinson, executive director and CEO of INMA. “PressReader is a genuine leader and guide for publishers evaluating brand-extending technologies. INMA is proud to be PressReader’s partner, and we hope that by working closer together we can achieve great things for the media industry.”
With its legacy and trendsetting innovation, PressReader is a trusted partner and provider of digital content publishing technology to thousands of publishers from over 100 countries. PressReader’s unique and effective digital distribution channels and cross-platform solutions enable publishers to expand audience reach and monetise their content.
Through its award-winning PressReader newsstand, the world’s largest and only all-you-can-read newspaper and magazine service, publishers can easily reach a global audience of 30 million potential new readers across various verticals.
“We are thrilled to be involved in the unique INMA conversation and the association’s leadership among the world’s top news publishers during this print to multi-media transformation,” said Nikolay Malyarov, chief content officer of PressReader. “We look forward to finding the right forums to share our best practices and knowledge to add value to those conversations.”
PressReader will support INMA activities in North America, Europe, Latin America, Asia/Pacific, South Asia, Africa, and the Middle East.
PressReader is an all-you-can-read digital newsstand that connects people through news. More than 30 million people use PressReader to read, share and talk about news. Full issues of 2,500+ global newspapers and magazines can be read online, in print or downloaded via the application.
PressReader is offered at thousands of libraries, hotels, corporate offices, airport lounges and other businesses, as well as on airlines and cruise lines worldwide. PressReader partners with more than 4,000 publishers in over 100 countries, providing the technology to help them monetise and distribute their content and the multi-channel digital platforms to grow their global reach and readership.