INMA optimistic about Google service, skeptical of Apple app policy


INMA released a public statement today regarding the change in Apple's app subscription policy and Google's announcement of One-Pass.

Key points in the statement by Executive Director Earl J. Wilkinson:

  • Google: “We are cautiously optimistic that the Google One-Pass service embraces, conceptually, the principles of news publishers managing the customer relationship and being able to operate across platforms in a multi-media environment. Of course, the devil is in the details, and we look forward to diving into those details.”

  • Apple: “What concerns us the most is the additive effect of the Apple policy. News publishers are being asked to swallow 30% for Apple and give up ownership of the customer relationship and how they price and promote their apps. If you combine these three elements, the Apple policy suddenly impacts the newspaper business model beyond tablets.”

Click here for the full public statement.

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.