INMA just completed its Roundtable on Tablet Subscriptions in London with nearly 60 representatives of the European media industry. The meeting included intense discussion of new app subscription plans by Apple and Google. The meeting's audience was “optimistic yet realistic” and “frustrated by the unclear rules” and uncertainty of doing business with Apple.
Four key themes emerged from the meeting:
- Censorship of content.
- Transparency of framework.
- Direct relationship with customers.
- Fair business partnership.
Said Grzegorz Piechota, president of INMA Europe: “The publisher's goal is to be able to provide their customers access to content on any device or a platform they wish for a reasonable price. Therefore, they don't want to leave any platform, especially the one that is already popular and provides convenient payment systems. Before taking antagonistic actions, publishers plan to talk to all technology providers, platform provider, and other stakeholders themselves and with the help of their associations.”
So the question becomes: what will INMA do next on this important industry subject?