INMA today announced 199 finalists in the 2025 INMA Global Media Awards. At the heart of the shortlist were themes around the use of AI in newsroom innovation and subscriptions, uncovering facts and truth, promoting the public good campaigns, reaching next-generation readers, sports, health, and user engagement.

INMA garnered 839 entries from 286 news media brands in 49 countries, with finalists hailing from Africa, Asia/Pacific, Europe, Latin America, North America, and South Asia.

Companies that dominated the INMA finalists list include Amedia, The Hindu, Hindustan Times, Mediahuis, News Corp, Ringier, Russmedia, SPH Media, Stuff, Schibsted, and Stampen. Leading the finalist list were entries from India (22), Norway (21), United States (20), Germany (17), Sweden (15), Australia (10), and Brazil (9).

In its 88th year of rewarding excellence in the news media industry, the 2025 INMA Global Media Awards include 20 categories across two segments — national/international and regional. The categories focus on excellence in news brands, media features, product, subscriptions, advertising and commerce, newsrooms, and AI. 

One first place, second place, and third place will be awarded for each of the 20 categories within each segment. In some cases, judges may omit awards or advise additional awards. 

First-place winners, regional winners, and the global Best In Show will be announced May 22 at the Edison Ballroom in New York, as the culmination of the INMA World Congress of News Media being held May 19-23.

“The Global Media Awards are an unparalleled showcase of groundbreaking insights and experiments, illuminating the path the news industry is taking to captivate new audiences while keeping them both informed and inspired,” INMA CEO/Executive Director Earl J. Wilkinson said.

“This year’s awards entries reveal where our news media network is heading — pioneering strategies to position their news brands, engage diverse audiences, and continuously innovate the ways they connect — all while staying true to the heart of their brands and the communities they serve. INMA is incredibly proud of the exceptional 2025 finalists and eagerly awaits celebrating the winners this May in New York.”

Some 60 media experts from 26 countries judged the entries in February, evaluating on breakthrough results, unique concepts, strong creativity, innovative thinking, and winning synergies across platforms.

The 839 entries in this year’s Global Media Awards competition are live on INMA.org in the association’s Best Practices archive. Finalists may be viewed publicly, while all other entries are reserved exclusively for INMA members. 

INMA has 9,600+ “best practices” from the past decade of Global Media Awards competitions, sortable to finalists and winners, category, year, and country.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue. The INMA community consists of 22,000+ members at 1,000+ news media companies in 90+ countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and strategic initiatives focused on digital subscriptions, product and tech, generative AI, newsroom transformation, and the publisher relationships with Big Tech. 

Global Media Awards finalists

Editor’s note: Finalists below are listed alphabetically. Click on the campaign name to view the complete entry. These entries are open to the public through May 25.

Category 1: Best Brand Awareness Campaign

Regional Brands

• Gannett, Indianapolis, United States, “IndyStar — Lifting Indy Voices”
• The Hindu, Chennai, India, “The Hindu Made of Chennai”
• JFM, Odense, Denmark, “The Near, Nearest — Fyns Amts Avis”
• Newsday Media Group, Melville, United States, “Newsday Team Coverage”
• Nine, North Sydney, Australia, “All Yours — The Sydney Morning Herald and The Age”

National Brands

• Editora Globo, Rio de Janeiro, Brazil, “Not Subscribing Could Cost You Much More”
• Jagran Prakashan, New Delhi, India, “Brick By Brick We Build a Nation”
• News Corp Australia, Sydney, Australia, “Welcome to the Contest of Ideas”
• South China Morning Post, Hong Kong, “Life. Culture. Discovery.”
• Stuff Group, Auckland, New Zealand, “The F#$%ing News”

Category 2: Best Public Relations or Community Service Campaign

Regional Brands

• ABP Group, Kolkata, India, “ShobdoJobdo: A Quest to Find the Best Bengali Wordsmiths”
• Jagran Prakashan, Kanpur, India, “Choose to Refuse”
• Mediahuis Noord, Groningen, Netherlands, “Help Ukraine Now!”
• News Corp Australia, Sydney, Australia, “The Courier-Mail and NRMA Insurance Help Our Highway”
• Südkurier, Konstanz, Germany, “Südkurier Zeitungswald”

National Brands

• Association of Independent Regional Press Publishers of Ukraine, Kyiv, Ukraine, “Rescuing Freedom: The Campaign to Save Ukrainian Regional Journalism”
• DB Corp, Bhopal, India, “Ek Ped Ek Zindagi”
• Hanza Media, Zagreb, Croatia, “From Source to Sea”
• Independent Media, Cape Town, South Africa, “Elevate Her”
• News Corp Australia, Surry Hills, Australia, “About Bloody Time”

Category 3: Best Use of an Event to Build a News Brand

Regional Brands

• Austin American-Statesman, United States, “Austin City Sounds Activation”
• Belfast Telegraph and Sunday Life, Belfast, United Kingdom, “Spirit of Northern Ireland Awards”
• The Hindu, Chennai, India, “The Hindu Made of Chennai-Moonlight Cinema”
• Jagran Prakashan, Kanpur, India, “Healthon: Run for Yourself”
• Toronto Star, Canada, “Menopause Out Loud, Women’s Health Feature”

National Brands

• Dow Jones, New York, United States, “Journal House by The Wall Street Journal”
• Gremi Media, Warsaw, Poland, “Rzeczpospolita Zone”
• HT Media Group, Noida, India, “Hindustan Olympiad”
• Prothom Alo, Dhaka, Bangladesh, “National Health Olympiad: Innovation and Action for a Healthier Future”
• VG, Oslo, Norway, “VG-Lista 2024”

Category 4: Best Idea to Encourage Reader Engagement

Regional Brands

• Amedia, Oslo, Norway, “Ignoring the Majority: How Neglecting 90% of Our Readers Led to More Young Subscribers”
• The Hindu, Chennai, India, “The Hindu Made of Chennai — Reader Engagement”
• Mediahuis Noord, Groningen, Netherlands, “Translating a Decades Old Print Tradition to an Engaging Digital Format ”
• Retresco, Berlin, Germany, “Successful Content Tagging for Google Discover at Südwest Presse”

National Brands

• Amedia, Oslo, Norway, “A Truly Personal Experience”
• Grupo El Comercio, Lima, Peru, “Premios Somos”
• Media24, Johannesburg, South Africa, “Nuutskeppingskompetisie (Create your own word-competition)”
• Prothom Alo, Dhaka, Bangladesh, “Echoes of Defiance: Inspiring a Generation Through Truth and Resilience”
• Schibsted Media, Oslo, Norway, “The Vertical Shift In VG”

Category 5: Best Initiative to Bolster Next-Generation Readership

Regional Brands

• Amedia, Oslo, Norway, “Ignoring the Majority: How Neglecting 90% of Our Readers Led to More Young Subscribers”
• Bergens Tidende, Norway, “Connecting with the Lost Generation: Six Lessons from Bergens Tidende’s Short Videos Breakthrough”
• Boston Globe Media, Boston, United States, “The B-Side”
• Bremer Tageszeitungen, Germany, “Start Smart: Weser-Kurier for Future Professionals”
• Russmedia, Schwarzach, Austria, “VOL.AT Shorts: Driving Reader Engagement and Premium Subscriptions”

National Brands

• Bonnier News, Stockholm, Sweden, “Expressen’s New Strategic Approach to Next-Generation Readers”
• The Hindu, Chennai, India, “Fostering Engagement: A Year-Long Multifaceted Approach at The Hindu Young World”
• Ringier, Zürich, Switzerland, “Blick Live Quiz”
• Schibsted, Oslo, Norway, “VG’s Social Media Amplification of Investigative Journalism”
• SPH Media, Singapore, “Thrive: The Business Times”

Category 6: Best New Video Product or Feature

Regional Brands

• Bergens Tidende, Norway, “Connecting with the Lost Generation: Six Lessons from Bergens Tidende’s Short Videos Breakthrough”
• The Hindu, Chennai, India, “Life in a Day of Chennai”
• News Corporation, Adelaide, Australia, “While I Was Sleeping”
• pd next, Augsburg, Germany, “In Prison”
• Pulgar Digital, Bahia Blanca, Argentina, “The Art of Dignified Storytelling: Inspiring Local Change”

National Brands

• Bennett, Coleman and Co., New Delhi, India, “In With the News, Out With the Noise”
• Collective Newsroom, New Delhi, India, “BBC News India: Bringing Untold Stories to Light”
• The Kyiv Independent Media, Ukraine, “Travel Show”
• News Corp Australia, Sydney, Australia, “Bronwyn”
• South China Morning Post, Hong Kong, “#852stories”

Category 7: Best New Audio/Voice Product or Feature

Regional Brands

• Bergens Tidende, Norway, “It’s All About the Tone of Voice: How Bergens Tidende Cloned the Sound of the City”
• Göteborgs-Posten, Gothenburg, Sweden, “The Öckerö Police Shooting”
• Nordwest-Mediengruppe, Oldenburg, Germany, “The Search for U-96: The Last Secret”
• Russmedia, Schwarzach, Austria, “Glücksimpulse”
• Times Union, Albany, United States, “Catastrophic Failure”

National Brands

• La Nación, Vicente López, Argentina, “AI Author Voices”
• Mediahuis Ireland, Dublin, Ireland, “Indo Sport: Moving Our Sports Coverage onto a New Pitch”
• News Corp Australia, Sydney , Australia, “Bronwyn”
• SPH Media, Singapore, “Sounds of Singapore”
• Svenska Dagbladet, Stockholm, Sweden, “Beyond Text-to-Speech: How SvD Turns Written Articles into Exciting Audio Experiences”

Category 8: Best Use of Print

Regional Brands

• Grupo RBS, Porto Alegre, Brazil, “Zero Hora: O Teu Mundo, De Fato”
• The Hindu, Chennai, India, “The Hindu Made of Chennai”
• Hryvna Newspaper, Kherson, Ukraine, “A Beacon of Truth in the Heart of War”
• NZME, Hastings, New Zealand, “Cyclone Gabrielle — Commemorative Edition”
• Oahu Publications, Honolulu, United States, “2024 Hawaii Voter Guides”

National Brands

• Grupo Clarín, Buenos Aires, Argentina, “Ñ: The Cultural Magazine of Argentina and the Spanish-Speaking World”
• Hanza Media, Zagreb, Croatia, “Business Outlook”
• HT Media, New Delhi, India, “Hindustan Times Leadership Summit 2024”
• South China Morning Post, Hong Kong, “Style”
• SPH Media, Singapore, “9-Part Taylor Swift Infographics that Make Up a Giant Poster”

Category 9: Best Use of Social Media

Regional Brands

• ABP, Kolkata, India, “Cadbury Utsaver Mishtimukh”
• Grupo RBS, Porto Alegre, Brazil, “Timely Information: GZH’s Coverage of the May Floods on Social Media”
• Netwerk24, Cape Town, South Africa, “Newspaper Gives Street Posters a New Digital Life”
• Newsday, Melville, United States, “Newsday’s Social Media Team Grew YouTube Subscribers by 60%”
• Reach, London, United Kingdom, “Creative Automation to Grow Audience and Drive Performance”

National Brands

• Business Insider Africa, Lagos, Nigeria, “Leading Social-First Business Journalism in Africa”
• DMG Media, New York, United States, “Daily Mail’s TikTok Success: The Most Followed News Account”
• HT Labs, New Delhi, India, “OTTplay”
• Kompas Media Nusantara, Jakarta, Indonesia, “Young Voices, Young Choices (#MudaMemilih): Political Literacy for Gen Z”
• Schibsted, Oslo, Norway, “VG’s Social Media Amplification of Investigative Journalism”

Category 10: Best New Digital Product

Regional Brands

• Atlanta Journal-Constitution, United States, “Reinventing a 155-year Legacy: The App is at the Heart of The Atlanta Journal-Constitution’s Journey to Becoming a Modern Media Company”
• Keskisuomalainen, Jyväskylä, Finland, “Driving Digital Transformation of Regional Media: Building 22 Local News Apps on a Shared Platform”
• NTM, Norrköping, Sweden, “Top News: AI Powered Audio”
• Russmedia, Schwarzach, Austria, “AI Watch Dog”
• Star Tribune Media Company, Minneapolis, United States, “The Minnesota Star Tribune App Retains 81% of Readers, Launching as Part of Their Digital Transformation”

National Brands

• Belga.press, Brussels, Belgium, “Serving the Whole News Cycle in a Single Platform”
• Neue Zürcher Zeitung, Zurich, Switzerland, “A Spatial Dimension of NZZ”
• Rappler Holdings, Pasig City, Philippines, “The Future of News Model”
• Schibsted Media, Oslo, Norway, “The Vertical Shift In VG”
• SPH Media, Singapore, “Tamil Murasu: Daily News App”

Category 11: Best Product Iteration

Regional Brands

• Australian Community Media, Sydney, Australia, “Digital + Weekend: A Sustainable Model for Regional Journalism”
• Hearst Newspapers, Albany, United States, “Capitol Confidential: Transforming a Free Newsletter into a Standalone Subscription Product”
• Mediahuis, Amsterdam, Netherlands, “Being Ikea and Beating the Kitchen Memo Effect”
• Stampen Media, Gothenburg, Sweden, “134% Growth: Hiding in Plain Sight”
• Verlag der Tagesspiegel, Berlin, Germany, “The New Tagesspiegel Weekend”

National Brands

• Frankfurter Allgemeine Zeitung, Frankfurt, Germany, “How We Created the Most Sensational FAZ.net News Site”
• HT Labs, New Delhi, India, “Best Product Iteration”
• Mediahuis, Amsterdam, Netherlands, “Breaking Barriers: How We Transformed Our Paywall into a Growth Engine”
• Schibsted, Oslo, Norway, “How Aftenposten Used a New Personalisation Tool to Boost Engagement and Subscription Sales Among Younger Users”
• South China Morning Post, Hong Kong, “SCMP.com 2.0”

Category 12: Best Initiative to Grow Subscriptions

Regional Brands

• DC Thomson, Dundee, United Kingdom, “Sport Pack”
• Hearst Newspapers, Albany, United States, “Capitol Confidential: Targeted Growth Through a Standalone Political Newsletter”
• Nine, North Sydney, Australia, “Multi-Package Paywall Experiment”
• Stampen Media, Göteborg, Sweden, “From the Hyper Local to the Fully Global: How We Doubled Growth for Our Local Titles with +GP”
• VK Media, Umea, Sweden, “Marketing Heart Newsroom: A Love Story of Transformation and Digital Growth”

National Brands

• News Corp Australia, Sydney, Australia, “News Pass Registration Strategy”
• Schibsted Media, Norway/Sweden, “Driving Subscription Growth Through Personalisation for Anonymous Users”
• Stuff Group, Auckland, New Zealand, “Marketing at the Speed of the News Cycle”
• Svenska Dagbladet, Stockholm, Sweden, “Dynamic Paywall at Svenska Dagbladet”
• United Daily News Group, Xizhi District, Taiwan, “AIAssist: AI-Embedded Newsroom, Centralising Journalism Values”

Category 13: Best Initiative to Engage and Retain Subscribers

Regional Brands

• Advance Local, New York, United States, “Using Premium Newsletters to Grow Subscriber Retention”
• Amedia, Oslo, Norway, “Ignoring the Majority: How Neglecting 90% of Our Readers Led to More Young Subscribers”
• Badischer Verlag, Freiburg, Germany, “BZ-Lieblingsplätze App”
• Le Devoir, Montreal, Canada, “Onboarding Subscribers to Foster Direct Relationships”
• Rheinische Post Mediengruppe, Düsseldorf, Germany, “Value-Added Campaign”

National Brands

• Editora Globo, Rio de Janeiro, Brazil, “Meet and Greet at Rio Gastronomia with Clube O Globo”
• Financial Times, London, United Kingdom, “Transforming the FT’s Subscriber Retention Through AI and Personalisation”
• Schibsted, Oslo, Norway, “How Aftenposten Used Active Personalisation to Skyrocket Local, Regional, and National Engagement”
• Stuff Group, Auckland, New Zealand, “Marketing at the Speed of the News Cycle”
• The Washington Post, United States, “Transforming the New Subscriber Experience: Driving Engagement and Retention”

Category 14: Best Idea to Grow Advertising Sales

Regional Brands

• ABP, Kolkata, India, “Maaza Grand Pujo Parikrama 2024”
• The Irish Times Group, Cork, Ireland, “Cork Simon Community Legacy Giving”
• Mediahuis Noord, Groningen, Netherlands, “Triple Ad Revenue with Highlighted Fullscreen Ads”
• Nordwest Mediengruppe, Oldenburg, Germany, “From Two Traditional Newspaper Publishers to a Demand-Oriented 360-Degree Sales Agency”
• Russmedia, Schwarzach, Austria, “Revolutionising Advertising Sales Through Emotional Storytelling”

National Brands

• Burda International, Warsaw, Poland, “Implementation of Questvertising as an Additional Source of Ad Revenue”
• Mediafin, Brussels, Belgium, “Trust Insights: How We Turned Data into Gold for Bolero”
• Mediahuis, Dublin, Ireland, “Reclick: A First-Party Data Retargeting Revolution”
• NZME, Auckland, New Zealand, “Imprint 2024”
• United Daily News Group, New Taipei City, Taiwan, “Smart Strategies for Tough Times: How Data and AI Empower Publishers to Reclaim Advertising Revenue”

Category 15: Most Creative Use of Advertising Formats

Regional Brands

• Newsday Media Group, Melville, United States, “Date Night: Brand360 Custom Content Series Marketing Program”
• Nordwest Mediengruppe, Oldenburg, Germany, “Future Festival Growmorrow”
• Rede Gazeta, Vitória, Brasil, “Live Chat Commerce”
• Russmedia, Schwarzach, Austria, “Innovative Storytelling: The Art of Blending Visuals, Videos, and Text”

National Brands

• Aller Media, Oslo, Norway, “Helsedirektoratet Suicide Prevention”
• Bennett, Coleman & Co., Mumbai, India, “Dove Mothermonials”
• Folha de S.Paulo, São Paulo, Brazil, “Netflix’s Senna Series”
• Grupo Clarín, Buenos Aires, Argentina, “Fake Ads Clarín”
• Grupo El Comercio, Lima, Peru, “La Bandera del Aliento”
• HT Media, New Delhi, India, “HT@100: Celebrating a Century of Being the Voice of the Nation”

Category 16: Best Commerce Product or Service

Regional Brands

• KStA Digitale Medien, Cologne, Germany, “Highway To Sell: Sharemax”
• Oahu Publications, Honolulu, United States, “2024 Hawaii Voter Guides”
• Rheinische Post Mediengruppe, Düsseldorf, Germany, “One-Click Payment: Subscription with a Single Click”
• Toronto Star, Canada, “Taylor Swift in Toronto: A Fan Celebration, Limited-Edition Magazine”

(The jury selected only four finalists in this category group.)

National Brands

• The Daily Star, Dhaka, Bangladesh, “Keeron: Accelerating Careers, Redefining Media”
• Funke Digital, Berlin, Germany, “Beyond Paywalls: How Funke Digital Turns Experts into Commerce Partners”
• Legit, Nairobi, Kenya, “Tuko Copywriting Course”
• Ringier, Zürich, Switzerland, “Beobachter Ecosystem”
• Verdens Gang, Oslo, Norway, “Ønsk: Reinventing Gift-Giving to Fund Independent Journalism”

Category 17: Best Use of AI for Internal Productivity

Regional Brands

• A Gazeta do Espírito Santo, Vitória, Brazil, “ AI for Producing Film Reviews in Video Format”
• Amedia, Oslo, Norway, “How Amedia Got Half Its Journalists Using AI By Keeping It Simple”
• Badischer Verlag, Freiburg, Germany, “BZ.Echo”
• Hearst Newspapers, San Francisco, United States, “Assembly: Using AI to Transform Coverage of Public Meetings”
• Russmedia, Schwarzach, Austria, “Russmedia Meets AI 2.0”

National Brands

• Constructive Institute, Aarhus, Denmark, “Constructive News Mirror”
• KG Media, Jakarta, Indonesia, “AI Media Intelligence for SDGs”
• Ringier, Zürich, Switzerland, “Floorian: Our AI-Optimised Dynamic Floor Price Manager”
• Schibsted, Oslo, Norway, “User Interest Predictions”
• United Daily News Group, Xizhi District, Taiwan, “AIAssist: AI-Embedded Newsroom, Centralising Journalism Values”

Category 18: Best Use of AI in Customer-Facing Products

Regional Brands

• Amar Ujala, Noida, India, “Sarthi AI Chatbot”
• Hearst Newspapers, San Francisco, United States, “Kamala Harris News Assistant: Connecting Readers to 30 Years of SFChronicle Reporting”
• NTM, Norrköping, Sweden, “Top News: AI-Powered Audio”
• Stampen Media, Gothenburg, Sweden, “Robin’s Robots”
• Stuff Group, Hamilton, New Zealand, “Democracy.AI”

National Brands

• Prisa, Madrid, Spain, “VerificAudio”
• Ringier, Zürich, Switzerland, “Beobachter Chatbot for Legal Advice”
• Ringier Axel Springer, Warsaw, Poland, “AI-Powered Travel Planner: Revolutionising Content Marketing and Enhancing User Engagement for German Tourism”
• Schibsted Media, Stockholm, Sweden, “Aftonbladet’s Election Buddies”
• Stuff Group, Auckland, New Zealand, “How AI Is Helping an Indigenous Language Survive”

Category 19: Best Innovation in Newsroom Transformation

Regional Brands

• Amedia, Oslo, Norway, “How Amedia Got Half Its Journalists Using AI By Keeping It Simple”
• Bergens Tidende, Norway, “Connecting with the Lost Generation: Six Lessons from Bergens Tidende’s Short Videos Breakthrough”
• NTM, Norrköping, Sweden, “Friendly SWAT teams”
• The Philadelphia Inquirer, United States, “Squid”
• Stampen Media, Gothenburg, Sweden, “Levity and Gravity”

National Brands

• Alma Media, Helsinki, Finland, “Fighting News Fatigue with GenAI Sentiment Analysis in Iltalehti”
• Editora Globo, Rio de Janeiro, Brazil, “Digital Acceleration: How a Change in Newsroom Structure Transformed the Game for O Globo’s Audience”
• Gazeta Wyborcza, Warsaw, Poland, “Less is More: The Transformation of Gazeta Wyborcza’s Local Newsrooms”
• Ippen Digital, Munich, Germany, “AI-Augmented Ambient Intelligence: Step into Your Creative Flow, Hands-Free, Fully Immersive”
• SPH Media, Singapore, “Berita Harian’s Digital Transformation”

Category 20: Best Use of Visual Journalism and Storytelling Tools

Regional Brands

• Göteborgs-Posten, Gothenburg, Sweden, “Year of the Climate”
• Hallandsposten, Hamlstad, Sweden, “The Gangs That Rule Halmstad”
• Newsday, Melville, United States, “Sex Trafficking on Long Island”
• Verlag der Tagesspiegel, Berlin, Germany, “Interactive Database on the AfD”
• Vocento, Madrid, Spain, “Visual Reconstruction: How the Nightclub Fire Started in Murcia”

National Brands

• DMG Media, London, United Kingdom, “Deep Dive”
• La Nación, Vicente López, Argentina, “S.O.S. Animals of Argentina”
• Media24, Johannesburg, South Africa, “Final Footsteps: The Kirsten Kluyts Murder”
• The New York Times, United States, “The New York Times Behind the Reporting”
• Quint Digital, Noida, India, “Patriarchy’s Silent Hand: The Hidden Pressure on Women to Become Organ Donors”

Winners in the INMA Global Media Awards competition will be announced during the World Congress of News Media in New York on Thursday, May 22.

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