INMA announces finalists for 2021 Global Media Awards

By Dawn McMullan

INMA

Dallas, Texas, USA

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Some 290 finalists in the INMA Global Media Awards competition were revealed today, with clear themes of pandemic community outreach, brand-building, subscriptions, and data innovation at the heart of the shortlist.

The 2021 competition by the International News Media Association (INMA) garnered 644 entries from 212 news brands in 37 countries. The finalists hail from Africa, Asia/Pacific, Europe, Latin America, and North America.

Leading the finalist list were entries from India (47), United States (36), Austria and Norway (22 each), Australia, New Zealand, and Sweden (with 19 finalists each). 

Companies that led the INMA shortlist include Bennett, Coleman and Co. Ltd. (17), Russmedia (17), NZME (15), and News Corp Australia (14).

First place winners, regional winners, and the global “Best In Show” will be unveiled June 3 in a virtual announcement. 

This year’s INMA Global Media Awards include 20 categories focused on excellence in news brands, media platforms, subscriptions, business development, and data and insights. The competition judges similar brands with groups for national news brands, regional news brands, and — for the first time — groups. 

Judging for the Global Media Awards, which have been presented by INMA since 1937, was held in February with 44 media experts from 22 countries focused on breakthrough results, unique concepts, strong creativity, innovative thinking, and winner synergies across platforms. 

The 644 entries in this year’s Global Media Awards competition are live on INMA.org in the association’s Best Practices archive. Finalists may be viewed publicly, while all other entries are reserved exclusively for INMA members. INMA has 6,500+ “best practices” from the past decade of Global Media Awards competitions, sortable to finalists and winners, category, year, and country.

About International News Media Association (INMA)

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of more than 16,000 members at 850 media companies in 70+ countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and initiatives dedicated to digital subscriptions, product, and data.

Global Media Awards finalists

Editor’s note: Finalists below are listed alphabetically. Click on the campaign name to view the complete entry. These entries are open to the public through May 1.

Category 1: Best Brand Awareness Campaign

Regional Brands

National Brands

Groups

Category 2: Best Public Relations or Community Service Campaign

Regional Brands

National Brands

Groups

Category 3: Best Use of an Event to Build a News Brand

Regional Brands

National Brands

Groups

Judges awarded only four finalists in the Group segment.

Category 4: Best Idea to Encourage Reader Engagement

Regional Brands

National Brands

Groups

Category 5: Best Use of Print

Regional Brands

National Brands

Groups

Judges awarded only four finalists in the Group segment.

Category 6: Best Use of Video

Regional Brands

National Brands

Groups

Category 7: Best Use of Audio

Regional Brands

Judges awarded only three finalists in the Regional Brands segment.

National Brands

Groups

Judges awarded only five finalists in the Groups segment.

Category 8: Best Use of Social Media

Regional Brands

Judges awarded only three finalists in the Regional Brands segment.

National Brands

Groups

Judges awarded only three finalists in the Groups segment.

Category 9: Best Initiative to Register Users

Regional Brands

Judges awarded only two finalists in the Regional Brands segment.

National Brands

Groups

Judges awarded only one finalist in the Groups segment.

Category 10: Best Initiative to Acquire Subscribers

Regional Brands

National Brands

Groups

Category 11: Best Initiative to Retain Subscribers

Regional Brands

Judges awarded only three finalists in the Regional Brands segment.

National Brands

Groups

Category 12: Best Subscription Niche Product

Regional Brands

Judges awarded only one finalist in the Regional Brands segment.

National Brands

Groups

Judges awarded only one finalist in the Groups segment.

Category 13: Best Idea to Grow Advertising Sales

Regional Brands

National Brands

Groups

Category 14: Best Execution of Native Advertising

Regional Brands

National Brands

Groups

Category 15: Best Digital Commerce Initiative

Regional Brands

Judges awarded only one finalist in the Regional Brands segment.

National Brands

Judges awarded no finalists in the Groups segment.

Category 16: Best Product and Tech Innovation

Regional Brands

Judges awarded only three finalists in this segment.

National Brands

Groups

Category 17: Best Use of Data To Drive Subscriptions, Content, or Product Design

Regional Brands

National Brands

Groups

Category 18: Best Use of Data to Drive Advertising

Judges awarded no finalists in the Regional Brand segment.

National Brands

Judges awarded only three finalists in the National Brands segment.

Groups

Category 19: Best Use of Data to Automate or Personalise

Regional Brands

Judges awarded only three finalists in the Regional Brands segment.

National Brands

Groups

Judges awarded only three finalists in the Groups segment.

Category 20: Best Data Dashboard

Regional Brands

Judges awarded only two finalists in the Regional Brands segment.

National Brands

Groups

Judges awarded only five finalists in the Groups segment.

About Dawn McMullan

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