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Ideas Magazine for April now available to members


April 2011 edition of Ideas Magazine
April 2011 edition of Ideas Magazine

The April edition of INMA's Ideas Magazine is now available to members, featuring a cover story looking at the strategic choices publishers face as digital re-wires business models.

The magazine can be downloaded by INMA members two ways:

The cover story is written by consultant Jim Chisholm, who advises market-leading newspapers worldwide. He concludes that the long-term health of news companies depends on audience loyalty, non-advertising marketing solutions, and the changing dynamics of where media revenues lie. This means non-daily publishing, new revenue streams, and paid content.

Meanwhile, featured case stories come from the Toronto Star, Tribune Company, Mediahouse Limburg, The Washington Post, Göteborgs-Posten, Sakshi, the Austin American-Statesman, and the Daily Telegraph/Sunday Telegraph in Australia.

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