Re-thinking advertising sales across platforms — its value proposition, revenue-generating capabilities, and multi-platform possibilities — is at the heart of the INMA Advertising Seminar February 20-21 in Miami. Early registration deadline is Friday (January 31).

Among recently booked sessions are:

• Adam Jones, business development manager/channel sales for Google, will focus on optimizing sales at the “zero moment of truth” and connect with shoppers in new ways.

• John Lynch, vice chairman and CEO of U-T San Diego, will share his company’s repositioning and revenue diversification story.

• Eric Bright of Deseret Digital will talk about one of INMA’s 2014 priority subjects: e-commerce and the race for digital revenue — specifically the company’s virtual marketplace.

• Brian Herbst, director of content rights and partnerships with NASCAR, will explain how NASCAR itself has become a digital publisher and storyteller of big cars in big ways.

Under the theme “Revenues, Revenues, Revenues,” the outside-the-box programming for the INMA Advertising Seminar promises to show the intensity behind advertising sales and advertising creativity and the reinvention of value in the media industry.

Tablet sales, mobile revenue possibilities, diversifying revenue streams, print excellence, Augmented Reality, and paywalls are among the many subjects to be covered in the INMA Miami seminar.

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