Future of content in connected economy, 13 case studies focus of August Ideas Magazine


August 2010 edition of Ideas Magazine
August 2010 edition of Ideas Magazine

The August edition of Ideas Magazine is now available to INMA members, focused on a cover story about the future of content in a connected economy as well as 13 peer-written case studies about growing revenue and audience.

The magazine can be downloaded by INMA members two ways:

Media futurist Gerd Leonhard writes this month's cover story on the future of content. Specifically, he suggests that pay walls, the iPad, and brilliant content may not be the saving grace for the news industry. Instead, he believes people will pay for context, social connections, and access.

Meanwhile, INMA members contributed excellent revenue-generating case studies this month, including: the Herald on Sunday, Dainik Jagran, PricewaterhouseCoopers, The StarPhoenix, Hoosier Times, The Sunday Telegraph, O Estado de S. Paulo, Agora, The Hindustan Times, Mid-Day, Göteborgs-Posten, The Calgary Herald, and Cox Media Ohio.

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