Enriched databases, analytics keys to repositioning newspapers with advertisers

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Enriched databases and analytics are the keys to repositioning newspapers in the minds of advertisers, Ted Markle, senior vice president/newspaper group for Montreal-based Transcontinental, told INMA in a recent video interview.

In the interview, Ted talks about his views on the changing advertising market for newspapers and other media – a visit captured in this video interview. Click here to view the video.

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