Enriched databases, analytics keys to repositioning newspapers with advertisers


Enriched databases and analytics are the keys to repositioning newspapers in the minds of advertisers, Ted Markle, senior vice president/newspaper group for Montreal-based Transcontinental, told INMA in a recent video interview.

In the interview, Ted talks about his views on the changing advertising market for newspapers and other media – a visit captured in this video interview. Click here to view the video.