December issue of Ideas Magazine ready for download

INMA News Blog | 05 December 2012

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This month, author E. Ted Prince asks readers to ponder innovation.

In this new economy, he says, newspapers must understand how their financial styles impact their innovations. And, he adds, newspapers must deeply understand that creativity is not innovation.

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In the article “Think all innovation is good for your company? Think again,” Prince lays out financial types and innovative behaviours that often lead to true growth and profitability. Surprisingly, creativity and innovation may not be what you think. And an innovative path may not lead exactly where you think it might.

The December issue also includes these case studies:

Atlanta Journal-Constitution uses vendor metrics for optimal impact.

Author Steven Van Belleghem offers four key ways to manage your word-of-mouth marketing.

Corriere Della Sera mixes platforms, paywall and freemium to meet native digital users’ needs.

Dainik Jagran uses Facebook to create a “sticky” and engaged audience.

The Deseret News focused on total audience and became the fastest growing newspaper in the United States.

Detroit News/Free Press got game and increased call-in, cancellation save rates 33%.

Divya Marathi’s “Crack the Case” contest engages local advertising community and educates business school students.

Innovation lecturer Richard Janssen outlines the best practices on innovation discovered from his research of European newspapers.

News Limited’s Gold Coast Bulletin is growing circulation both online and in print.

Telegraph Herald’s new paywall business model ups digital-only subscriptions and increases revenue.

Spokesman-Review connects with former print readers, grows its email database, and wins back print subscribers.

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December issue of Ideas Magazine ready for download

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