Borrell conference looks at local mobile advertising opportunities for newspapers
INMA News Blog | 08 October 2010
INMA covered the recent Borrell Associates Local Mobile Advertising Conference in Dallas and came away impressed with the opportunities for newspapers learned from TV, direct mail, online pure-plays, and Yellow Pages.
The conference looked at the strategy behind mobile advertising, how to use mobile coupons and vouchers, integration of mobile into brand-building, the advertising view of mobile, and how newspapers should position themselves for the mobile revolution.