What news media executives need to know today to make money and engage audiences through the leveraging of smarter data is the focus of the Big Data For Media conference, March 26-27 at Google headquarters in London. 

Click here for complete information on the conference and how to register online. 

Produced by INMA and the World Newsmedia Network (WNMN), the Big Data for Media 2015 conference in London is designed for media executives engaged with data-infused advertising solutions, audience marketing, and journalism. 

Key topics to be covered in the Big Data for Media conference include: 

• Gathering, analysing, and leveraging consumer insights. 

• Leveraging Big Data and mobile content. 

• Tools to understand complex data sets. 

• Revenue development.

• Staffing and training issues for data. 

• Understanding media content usage patterns in real time. 

• Data visualisation.

• Delivering targeted content.

• Social media analysis: sentiment analysis and trendspotting. 

Confirmed speakers to date include executives with The New York Times, The Guardian, The Economist, BBC, Mashable, Twitter, Mobile Media Association, Intelligent Information Laboratory, Arizona State University, IPM, AdTaxi, and more.

“Big Data is emerging as a cultural foundation for digital growth opportunities at media companies,” said Earl J. Wilkinson, executive director and CEO of INMA. “Media companies must accelerate the building of analytics capabilities and cultures – fast – if they are to take full advantage the new marketplace presents. The Big Data conference in London will help build that foundation.” 

“This conference aims to cover the commercial and journalistic sides of the Big Data equation,” said Martha Stone, CEO of WNMN. “The programme is a mix of legacy publishers reinventing themselves for the Digital Age and analytics-based pure-plays. We believe this is the most relevant conference programme on the subject of Big Data in the world today. We invite news publishers from the journalism and commercial sides to join us in London.”

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