ARF conference aims at social media, mobile, neurological research


AAs soon as the sixth-floor ballroom in New York City's Marriott Marquis was plunged into darkness and then set ablaze with a laser light show, one thing seemed clear: the Advertising Research Foundation (ARF) would celebrate its 75th anniversary by looking forward, not backward, at its annual conference, “Re:think 2011: Managing the Complexity Maze: Insights as the Navigator.”

“Seventy-five is the new 30,” joked ARF President and CEO Bob Barocci. He said the conference broke records for attendance (nearly 1,200 marketing and research executives), with its promise of presentations on social media, multicultural marketing, mobile trends, neurological research, and more.

INMA sent correspondent Laura T. Ryan to cover this event, and members may access her report in two ways below.

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