Applications are now being accepted for the INMA Scholarship to the Berlin School of Creative Leadership’s Executive MBA programme. The scholarship pays €20,000 in tuition support.
Applicants for the March 2018 intake have until November 15 to apply.
“We are delighted to continue our scholarship partnership with INMA for a fourth year in a row,” says Susann Schronen, managing director of the Berlin School. “As an integral player in today’s media landscape, INMA’s community members are the perfect fit for our creative leadership community and we are look forward to welcoming another refreshing INMA winner to the Berlin School.”
You may be an ideal candidate if you:
- Are an accomplished senior executive in news media, journalism, marketing, or a similar field.
- Have a strong professional background and track record of creative and/or business excellence.
Applicants will be judged according to their overall profile and EMBA application, as well as their response to an additional INMA Scholarship question:
“Technology is radically fragmenting the media audience across platforms, and barriers to enter the media space have dropped dramatically. Consumers are reluctant to pay for content, and advertisers are reluctant to pay for what can’t be measured. While the global news reading audience is bigger than ever, the marketplace for news is smaller for most brands with less engagement and inconsistent brand passion. If you had the resources and the power, what ideas would you put forward to develop a bigger, more engaged, and passionate audience for news, and how would you fund this? How would receiving the INMA Berlin School Scholarship help you move yourself and your company into a space to develop new business models for the future?”