The International News Media Association (INMA) today announced 87 finalists in the INMA Awards 2013 competition, rewarding excellence in marketing news brands.

First-place recipients will be announced Tuesday, April 30, at a dinner at the Marriott Marquis in New York, capped by the presentation of the prestigious “Best of Show” award signifying the world's top media marketing campaign of the year. Some 30 first-place awards will be presented across 10 categories and three audience-size groups.

The dinner will conclude the 83rd Annual INMA World Congress, held under the theme of “Monetizing the New Print + Digital Ecosystem” April 28-30.

“This year's finalists truly capture the spirit of the news industry's transformation from print to multi-media, punctuated by outstanding ways of growing revenue, audience, and brand through creative marketing,” said Earl J. Wilkinson, executive director and CEO of INMA.

The INMA Awards represent the premier competition rewarding excellence in marketing news media brands worldwide.

Held annually since 1935, this year’s competition was judged by a global panel of executives in the media and advertising communities in 13 countries: Belgium, Canada, Chile, Germany, India, Mexico, Pakistan, Peru, South Africa, Sweden, Switzerland, United Arab Emirates, United Kingdom, and United States.

“Being selected as a finalist is a major honour, a major accomplishment,” Wilkinson said. “Yet who stands one head above the rest?”

Attend the INMA World Congress April 28-30 in New York and learn first-hand the year's elite marketing campaigns.

Award Recipients

Award recipients by category and in alphabetical order are:

Under 75,000

• Correio, Salvador, Brazil, “Campaign CD”
• Diário do Pará, Belém, Brazil, “Professions Guide”
• Diário do Pará, Belém, Brazil, “Chef's Recipes”

75,000-300,000

• i newspaper, London, United Kingdom, “Launch of i Newspaper”
• South China Morning Post, Hong Kong, China, “LuxeWatches App”
• South China Morning Post, Hong Kong, China, “SCMP - Re:born”

Over 300,000

• Metro International, Stockholm, Sweden, “Metro Photo Challenge 2012”
• The New Zealand Herald, Auckland, New Zealand, “The New Look Weekday New Zealand Herald”
• The Sun-Herald, Sydney, Australia, “Sun-Herald Relaunch”
• Vechernaya Moskva, Moscow, Russia, “Re-Launching and Re-Branding the Newspaper”

Category 2: Brand Awareness Across Platforms

Under 75,000

• Diário do Pará, Belém, Brazil, “Diário do Pará - 30 Years”
• Gazeta do Povo, Curitiba, Brazil, “Repense”
• WirtschaftsBlatt, Vienna, Austria, “WirtschaftsBlatt - Facts & Figures”

75,000-300,000

• Independent Newspapers/The Cape Argus, Cape Town, South Africa, “Cape Argus Compact Re-Launch”
• The Vancouver Sun, Vancouver, British Columbia, Canada, “The Vancouver Sun 100th Birthday Campaign”
• The Washington Times, Washington, D.C., USA, “The Official Newspaper of 2012”

Over 300,000

• Bild, Berlin, Germany, “Bild Confessor Campaign”
• Die Welt, Berlin, Germany, “Die Welt: Prevailing its Multi-Platform Profile”
• The Globe and Mail, Toronto, Canada, “Our Time To Lead - Series”

Category 3: New Brand/Product/Audience Development

Under 75,000

• The Desert Sun, Palm Springs, California, USA, “Digital Natives - Born to be Wired”
• Diário do Pará, Belém, Brazil, “Iron Age in Pará: The Beauty and Importance of the Use of Iron in the History of Belém”
• Diário do Pará, Belém, Brazil, “Diariopedia Olimpic”

75,000-300,000

• The Gazette, Montreal, Québec, Canada, “The Gazette - WIG/OIG Stunt”
• Schweizer LandLiebe, Zürich, Switzerland, “Successful Launch of Schweizer LandLiebe”
• South China Morning Post, Hong Kong, China, “SCMP - Re:born”

Over 300,000

• Irish Times, Dublin, Ireland, “The Best Place to Live”
• Politiken, Copenhagen, Denmark, “New Section SPIS & BO”
• The West Australian, Perth, Australia, “newhomesguide.com”

Category 4: Advertising Sales and Retention

Under 75,000

• Antelope Valley Press, Palmdale, California, USA, “Marketing Made Easy”
• Springfield News-Leader, Springfield, Missouri, USA, “Not Bad. For Just a Local Newspaper”

75,000-300,000

• Democrat and Chronicle, Rochester, New York, USA, “Digital Marketing Services”
• El Espectador, Bogotá, Colombia, “Bibo, a Commitment For a Better Life”
• i next, Kanpur, India, “Retail Master”

Over 300,000

• The Newspaper Works, Sydney, Australia, “Local Newspapers: Part of the Community DNA”
• Toronto Star, Toronto, Canada, “Off the Clock”
• Verdens Gang (VG), Oslo, Norway, “Relaunch VG Helg”

Category 5: Marketing Solutions for Advertising Clients

Under 75,000

• Diário do Pará, Belém, Brazil, “The Strength of Our Land and Our People”
• Pensacola News Journal, Pensacola, Florida, USA, “Pensacola Promotion”
• Springfield News-Leader, Springfield, Missouri, USA, “Pink for Life”

75,000-300,000

• El Espectador, Bogotá, Colombia, “Bibo, a Commitment for a Better Life”
• Het Nieuwsblad, Groot-Bijgaarden, Belgium, “Fidea Case”
• Honolulu Star-Advertiser, Honolulu, Hawaii, USA, “Open House Guide (Classifieds)”

Over 300,000

• The Denver Post, Denver, Colorado, USA, “U.S. Pro Cycling Challenge Social Media Viral”
• The New York Times, New York, USA, “Blackberry 10 DealBook Sponsorship”
• The West Australian, Perth, Australia, “Point & Pay”

Category 6: Digital Audience Usage and Engagement

Under 75,000

• Gazeta do Povo, Curitiba, Brazil, “A Melhor Notícia”
• The Herald-Times, Bloomington, Indiana, USA, “Htlivepage”
• Mid Day, Mumbai, India, “Mid Day Digital”

75,000-300,000

• Brisbanetimes.com.au, Brisbane, Queensland, Australia, “Brisbanetimes.com.au WiFi Train Campaign”
• Expressen, Stockholm, Sweden, “Expressen Bar & Politics”
• The Gazette, Montreal, Québec, Canada, “The Gazette - Frenglish”

Over 300,000

• The Globe and Mail, Toronto, Canada, “Our Time To Lead - Re: Education”
• The Hindu, Chennai, India, “Undumb India”
• Verdens Gang (VG), Oslo, Norway, “The Christmas Central”

Category 7: Readership/Usage of the Print Publication

Under 75,000

• Business Daily, Nairobi, Kenya, “'The Next Big Thing' Idea Competition by the Business Daily”
• Coloradoan, Fort Collins, Colorado, USA, “Personalities”
• Diário do Pará, Belém, Brazil, “D Weekly Magazine - Launch”

75,000-300,000

• Cape Times, Independent Newspapers, Cape Town, South Africa, “Marikana”
• The Columbus Dispatch, Columbus, Ohio, USA, “The New-Format Columbus Dispatch”
• Independent Newspapers, The Cape Argus, “Cape Argus Brand Campaign Phase 2”

Over 300,000

• Dainik Jagran, New Delhi, India, “How Much More Time Does Jharkhand Need: Awakening a State”
• Newspaperswork, Brussels, Belgium, “6 Things You Can Miss While Reading a Newspaper”
• Sunday Times, Johannesburg, South Africa, “Sunday Times Girls Gone Wild Campaign”

Category 8: Print and Digital Subscription Sales

Under 75,000

• Townsville Bulletin, Townsville, Queensland, Australia, “Townsville Bulletin Flat Wrap”

75,000-300,000

• The Hamilton Spectator, Hamilton, Ontario, Canada, “New York Times”
• S-R Media/The Spokesman-Review, Spokane, Washington, USA, “Connect Package”
• South China Morning Post, Hong Kong, China, “SCMP - Re:born”

Over 300,000

• The Australian, Sydney, Australia, “The Australian - Intro Offers Subscription Strategy”
• The Irish Times, Dublin, Ireland, “The Irish Times Home Delivery Service”
• Toronto Star, Toronto, Canada, “Star Dispatches”

Category 9: Print Single-Copy Sales

Under 75,000

• Diário do Pará, Belém, Brazil, “Chef's Recipes”
• Diário do Pará, Belém, Brazil, “Dr. Answers”
• Diário do Pará, Belém, Brazil, “Iron Age in Pará: The Beauty and Importance of the Use of Iron in the History of Belém”

75,000-300,000

• Ekstra Bladet, Copenhagen, Denmark,“Ekstra Bladet Guldfeber”
• i newspaper, London, United Kingdom, “i newspaper”
• Independent Newspapers, The Cape Argus, “Cape Argus Brand Campaign Phase 1”

Over 300,000

• Detroit Media Partnership, Detroit, Michigan, USA, “Detroit Tigers 2012 Partnership”
• The Sydney Morning Herald and The Sun-Herald, Sydney, Australia, “Win a Hamilton Island Holiday a day”
• Verdens Gang (VG), Oslo, Norway, “Relaunch VG Helg”

Category 10: Public Relations and Community Service

Under 75,000

• Diário do Pará, Belém, Brazil, “The Strength of Our Land and Our People”
• East Anglian Daily Times and Ipswich Star, Suffolk and Ipswich, United Kingdom, “Maths Challenge”
• Tallahassee Democrat, Tallahassee, Florida, USA, “Go Pink! Tallahassee”

75,000-300,000

• The Age, Melbourne, Australia, “The Age Run Melbourne”
• El Espectador, Bogotá, Colombia, “Bibo, a Commitment for a Better Life”
• Standard Group Limited, Nairobi, Kenya, “The Stand Campaign”

Over 300,000

• Hindustan Times, New Delhi, India, “You Read, They Learn”
• Times of India, India, “Social Impact Awards”
• Times of India, Chennai, India, “Bring Back Auto Meters”

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