INMA has posted an executive summary of the recent American Association of Advertising Agencies (4A's) Transformation Conference in Austin, Texas.

INMA offers two ways to view and consume:

 

• PDF: Click here to download a curated PDF of this summary (good for printing).


• Web: Click here to read via the Web site.

 

At the Transformation 2011 conference, executives from top advertising and marketing firms gathered to hear how the industry's thought leaders are intersecting media, technology and creativity to meet the increased demands of building brands and generating business growth. Transformation is making the advertising business healthier, more attractive and more energised than ever.

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