The growth path forward for news media companies is the focus of the 91st-Annual INMA World Congress, the premier briefing on trends and best practices surrounding the business of journalism.
The World Congress, the annual conference of the International News Media Association (INMA), features 42 speakers across seven modules and 20+ hours of programming May 6-27. Next month’s World Congress will be held virtually.
The early registration deadline for the INMA World Congress is Tuesday, May 4.
Piggybacking INMA’s leadership on key initiatives facing news media companies, the seven modules will focus on:
- The big trends in news media.
- Deploying data to extract opportunities.
- Optimising the advertising comeback.
- Media inspirations from around the world.
- Creating the next subscriptions growth path.
- Why a product mindset has become the new requirement.
- Creating value at the “new” media company.
In a first, INMA will provide in each module a distilled overview of key issues by subject matter experts followed by case studies and keynotes. Among those subject matter experts are:
- INMA’s Researcher-in-Residence Greg Piechota.
- INMA Product Initiative Lead Jodie Hopperton.
- INMA Digital Platform Initiative Lead Robert Whitehead.
- INMA Executive Producer/Interactive Mark Challinor.
Among the keynotes for the INMA World Congress are:
- “Competing In the Age of AI” by Karim R. Lakhani, co-author of Competing In the Age of AI and professor at Harvard Business School.
- “What Consumer Behaviour Changes Mean In a Post-Pandemic World” by Barbara Kahn, executive director of the Marketing Science Institute.
- “The Internet’s Next Impact On News Media” by Benedict Evans, author, analyst, and venture partner.
- “Few Winners, Many Losers: What It Takes To Thrive In An Unforgiving Digital Media Environment” by Rasmus Kleis Nielsen, director of the Reuters Institute for the Study of Journalism.
- “Planning For the Future of Media Revenue” by Sam Guzik, contributing author of the Future Today Institute Tech Trends Report.
Meanwhile, the INMA World Congress’ closing keynote will be the association’s executive director, Earl Wilkinson, who will give his INMA-exclusive News Media Outlook presentation.
Among the case studies, INMA will focus on:
- Data: Bloomberg Media, Aller Media, and Torstar.
- Advertising: Axel Springer, Infoglobo, and Skyline (MediaNews Group).
- Subscriptions: Dagens Nyheter, The Wall Street Journal, and VG+.
- Product: Financial Times, Singapore Press Holdings, and The New York Times.
- Newsroom, audience, and marketing: Gannett | USA Today Network, The Sydney Morning Herald and The Age, Funke Media, Insider, Newsday, Folha de S.Paulo, Atlanta Journal-Constitution, Dainik Bhaskar, Hindustan Times, GFR Media, and Media 24.
The World Congress will conclude with a look at pain points and opportunities in the Big Tech-media relationship.
The COVID-19 crisis turned out to be the management opportunity of a lifetime for news media companies. Transformation agendas accelerated. Value propositions changed. Subscriptions soared. Data and product emerged as resource winners on the B2C and B2B sides of the news business.
The May 6-27 INMA World Congress will focus on what’s next for news media companies. What changed permanently during COVID? How can media companies capitalise on the opportunities ahead?
INMA supporters for the World Congress include Facebook Journalism Project, Google News Initiative, Piano, Stibo DX, Sophi.io, and Ring Publishing.