The world’s most innovative initiatives to grow audience, revenue, and brand in the emerging multi-platform ecosystem were honoured tonight by the International News Media Association (INMA).

Forty first-place initiatives by media companies were presented Global Media Awards by INMA, highlighted by Sweden’s Svenska Dagbladet taking home the competition’s top prize.

The INMA Global Media Awards were presented by association President Mark Challinor at the closing dinner of the 86th Annual INMA World Congress at the Victoria and Albert Museum in London before more than 300 media executives. The V&A is considered the world’s leading museum of art and design, and the awards dinner was held in its Raphael Gallery.

The 2016 competition generated 699 entries from 264 news brands in 40 countries. The competition was judged in February and March by an international jury of 41 executives from 19 countries representing the worlds of media and marketing.

The competition rewards six activities key to commercial and brand success at media companies:

• Energizing brands.
• Creating new products.
• Growing, engaging, and monetising audiences.
• Growing advertising revenue.
• Developing customer insights.
• Instilling innovation.

The Global Media Awards competition is the news media industry’s premier barometer for growing audience, revenue, and brand across platforms. Overall, 40 first place awards in 20 categories across two audience groups were presented to 34 news media companies. INMA has presented industry awards for excellence since 1935.

“It was an amazing spectacle to behold – the world’s top media industry innovation initiatives presented amid the splendor of the world’s leading museum of art and design,” said Earl J. Wilkinson, executive director and CEO of INMA on the dinner’s venue. “Despite enormous transformational challenges, media companies are finding new ways to connect with audiences and advertisers across platforms. It is an honour for INMA to be front and center at the pinnacle of achievement for these companies.”

The “Best In Show” award, signifying the top initiative among the 699 entries in the INMA Global Media Awards 2016 competition, went to Schibsted-owned Swedish media company Svenska Dagbladet for “The Pyramid,” a sophisticated road map boldly designed to thrive in the news media ecosystem. The initiative delivered in-depth insights on customer segmentation and the implementation of a smart paywall. Its new design with customised areas conveyed excellent brand positioning and outcomes, according to judges.

Meanwhile, judges picked top entries in five world regions:

• Best In Asia/Pacific: Fairfax Media New Zealand for “News Rewired - Writing Our Next Chapter”
• Best In Europe/Middle East/Africa: Svenska Dagbladet, Sweden, for “The Pyramid”
• Best In Latin America: Vanguardia, Mexico, for “#Soy Noticia” (I Am News)
• Best In North America: The Globe and Mail, Canada, for “The Globe and Mail Federal Leaders’ Debate on the Economy”
• Best In South Asia: Mumbai Mirror, India, for “Mumbai Heroes”

From these regional winners, judges selected Svenska Dagbladet global “Best In Show.”

Six companies won two first-place awards: Aftenposten of Norway, Fairfax Media New Zealand, Mumbai Mirror of India, The Straits Times of Singapore, VG of Norway, and Zero Hora of Brazil.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of more than 7,000 executives at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and São Paulo.

INMA Global Media Awards First Place Recipients

Editor’s note: Group 1 below represents regional/local brands. Group 2 represents global/national brands.

Category 1: Best Brand Awareness Campaign

Group 1

• First Place: The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Surry Hills, Australia, “News Corp Australia Project Icon”
• Second Place: The Oklahoman, United States, “The Oklahoman Brand Campaign”
• Third Place: Gazeta do Povo, Curitiba, Brazil, “A Brand-New Newspaper”

Group 2

• First Place: Aftonbladet/Svenska Dagbladet/Schibsted, Stockholm, Sweden, “Yellow Boats”
• Second Place: VG, Oslo, Norway, “VG’s 70th Anniversary”
• Third Place: The Wall Street Journal, New York, United States, “WSJ Make Time”

Category 2: Best Public Relations or Community Service Campaign

Group 1

• First Place: Mumbai Mirror, India, “Mumbai Heroes”
• Second Place: The Spokesman-Review, Spokane, United States, “Emotion Revolution”
• Third Place: London Evening Standard, United Kingdom, “The Estate We’re In”

Group 2

• First Place: The Independent, London, United Kingdom, “#Refugeeswelcome - Independent Online and Print”
• Second Place: Gazeta Wyborcza, Warsaw, Poland, “City Labs – How Gazeta Wyborcza Changed Polish Cities”
• Third Place: El Tiempo, Bogotá, Colombia, “No Time to Keep Quiet”

Category 3: Best Use of an Event to Build a News Brand

Group 1

• First Place: The Arizona Republic, Phoenix, United States, “The Arizona Storytellers Project”
• Second Place: Correio, Salvador, Brazil, “Afro Fashion Day Salvador”
• Third Place: Herald Sun, Southbank, Australia, “Herald Sun 25th Anniversary”

Group 2

• First Place: The Globe and Mail, Toronto, Canada, “The Globe and Mail Federal Leaders’ Debate on the Economy”
• Second Place: The Times of India, New Delhi, India, “TOI Green Drive”
• Third Place: The Times & The Sunday Times, London, United Kingdom, “Build The News”

Category 4: Best New Print Product

Group 1

• First Place: Gazeta do Povo, Curitiba, Brazil, “A Brand-New Newspaper”
• Second Place: The Advertiser, Adelaide, Australia, “The Advertiser Real Estate Magazine”
• Third Place: Publimetro, Mexico, “IGN Mexico”

Group 2

• First Place: The Economist, London, United Kingdom, “The World If from The Economist”
• Second Place: Die Welt, Berlin, Germany, “Blau”
• Third Place: The Wall Street Journal, New York, United States, “WSJ One Journal”

Category 5: Best Use of Mobile

Group 1

• First Place: Newsday, Melville, United States, “Newsday Mobile App”
• Second Place: Toronto Star, Canada, “Toronto Star Touch”
• Third Place: Isolezwe, Durban, South Africa, “Isolezwe Asidlale Mobile Campaign”

Group 2

• First Place: Helsingin Sanomat, Helsinki, Finland, “Nyt Chat App - Media is Talking to You”
• Second Place: Frankfurter Allgemeine Zeitung, Germany, “FAZ DerTAG”
• Third Place: AsiaOne, Singapore, “AsiaOne Mobile Apps for iOS and Android”

Category 6: Best Use of Video

Group 1

• First Place: Waikato Times/Stuff.co.nz, Wellington, New Zealand, “All In”
• Second Place: Newsday, Melville, United States, “Newsday Multimedia”
• Third Place: The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Surry Hills, Australia, “News Corp Australia Project Icon”

Group 2

• First Place: VG, Oslo, Norway, “VG’s 70th Anniversary”
• Second Place: Aftonbladet, Stockholm, Sweden, “Aftonbladet Perspektiv”
• Third Place: El Tiempo, Bogotá, Colombia, “Time to Fly”

Category 7: Best Launch of a Brand or Product to Create An Audience Segment

Group 1

• First Place: North-West Evening Mail, Barrow-in- Furness, United Kingdom, “Choose South Cumbria”
• Second Place: Gazeta do Povo, Curitiba, Brazil, “Enkontra.com”
• Third Place: Toronto Star, Canada, “Toronto Star Touch Launch”

Group 2

• First Place: Il Giornale.it, Milan, Italy, “Crowdfunding for War Reporting”
• Second Place: The New Zealand Herald, Auckland, New Zealand, “WatchMe”
• Third Place: Metro International, Santiago, Chile, “IGN”

Category 8: Best Idea to Encourage Print Readership or Engagement

Group 1

• First Place: Mumbai Mirror, India, “Mumbai Mirror Girls Soccer League”
• Second Place: Cape Argus, Cape Town, South Africa, “Student Co-Edited Edition”
• Third Place: Gazeta do Povo, Curitiba, Brazil, “The Club Of People Who Don´t Know Boredom”

Group 2

• First Place: Gazeta Wyborcza, Warsaw, Poland, “Travelling Museum of Polish History”
• Second Place: Aftenposten, Oslo, Norway, “Not Just Another Diva!”
• Third Place: Dainik Jagran, New Delhi, India, “Creating a Newspaper For The Future, By The Future”

Category 9: Best Idea to Grow Digital Readership or Engagement

Group 1

• First Place: Correio, Salvador, Brazil, “The Silence of the Innocents”
• Second Place: Gannett Network of Local Publications, McLean, United States, “Insider Program”
• Third Place: Winnipeg Free Press, Canada, “Revamped E-mail Marketing”

Group 2

• First Place: Politiken, Copenhagen, Denmark, “How to Get Users to Register”
• Second Place: El Espectador – Comunican, Bogotá, Colombia, “Vote In Good Conscience”
• Third Place: Financial Times, New York, United States, “Financial Times Engagement Metric”

Category 10: Best Use of Social Media

Group 1

• First Place: Vanguardia, Saltillo, México, “#Soy Noticia” (I Am News)
• Second Place: NewsLocal, Surry Hills, Australia, “#SnapSydney”
• Third Place: Austin American-Statesman, United States, “Creating Viral Interest in ‘Big J’ Journalism”

Group 2

• First Place: VG, Oslo, Norway, “Bieber Coverage on Snapchat”
• Second Place: The Times of India, New Delhi, India, “The Great Indian”
• Third Place: Independent Media South Africa, Durban, South Africa, “Mojo (Mobile Journalism)”

Category 11: Best New Paid Content or Subscription Initiative

Group 1

• First Place: Zero Hora, Porto Alegre, Brazil, “ZH Tablet + Digital Newspaper”
• Second Place: Winnipeg Free Press, Canada, “The New Winnipegfreepress.com”
• Third Place: The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Surry Hills, Australia, “News Corp Australia Tablet Value Bundle”

Group 2

• First Place: Svenska Dagbladet, Stockholm, Sweden, “The Pyramid”
• Second Place: My Weekly & My Little Weekly, Paris, France, ”French Newspaper Weekly Paid English Supplement”
• Third Place: Jyllands-Posten, Copenhagen, Denmark, “Finans”

Category 12: Best Idea to Grow Advertising Sales or Retain Advertising Clients

Group 1

• First Place: Zero Hora, Porto Alegre, Brazil, “Destemperados”
• Second Place: La Voz del Interior, Córdoba, Argentina, “Branded Space: Growth and Retention”
• Third Place: Fairfax Media, Auckland, New Zealand, “Melbourne Cup Incentive Programme”

Group 2

• First Place: The New Zealand Herald, Auckland, New Zealand, “NZME Advertising Challenge 2015”
• Second Place: Helsingin Sanomat, Helsinki, Finland, “Helsingin Sanomat Multi-Channel Frontpage Ad”
• Third Place: Hindustan Times, New Delhi, India, “Friday Jam Season 2”

Category 13: Best Marketing Solution for an Advertising Client

Group 1

• First Place: The Des Moines Register, United States, “YMCA of Greater Des Moines - Summer Campaign”
• Second Place: Democrat and Chronicle, Rochester, United States, “Frontier Communications”
• Third Place: The Daily Mercury, Brisbane, Australia, “Brand Extra - Flight Centre Travel Extra”

Group 2

• First Place: The Australian, Surry Hills, Australia, “GE”
• Second Place: News.com.au, Brisbane, Australia, “Storyful Endeavours Prove Tasty”
• Third Place: The Irish Times, Dublin, Ireland, “The AIB Start-Up Academy”

Category 14: Best Execution of Print Advertising

Group 1

• First Place: Courrier Picard, Paris, France, “Pedometer Inprint”
• Second Place: The Oklahoman, United States, “The Oklahoman Sports Campaign”
• Third Place: The Daily Telegraph, Surry Hills, Australia, “It’s a Wrap”

Group 2

• First Place: The Straits Times, Singapore, “The Interactive Newspapers”
• Second Place: Dainik Bhaskar, Bhopal, India, “One Tree One Life”
• Third Place: Daily Mirror, London, United Kingdom, “Sky 1 Apocalyptic Takeover of The Mirror”

Category 15: Best Execution of Native Advertising

Group 1

• First Place: Montreal Gazette, Canada, “Montreal Gazette/Concordia University: Rethinking Montreal”
• Second Place: Vancouver Sun, Calgary Herald, Ottawa Citizen, Montreal Gazette, National Post, Toronto, Canada, “Postmedia/Aeroplan: Behind the Moment”
• Third Place: The Daily Mercury, Brisbane, Australia, “Brand Extra - Flight Centre Travel Extra”

Group 2

• First Place: Quartz, New York, United States, “Davos and Bank of America”
• Second Place: Fairfax Media, Pyrmont, Australia, “South Australia Tourism Commission”
• Third Place: The Irish Times, Dublin, Ireland, “Kenco Coffee V Gangs”

Category 16: Best Use of Data Analytics

Group 1

• First Place: Winnipeg Free Press, Canada, “Winnipegfreepress.com Data Collection and Data Use”
• Second Place: Fairfax Media, Auckland, New Zealand, “Touchpoint NPS Research”
• Third Place: Courier-Journal, Louisville, United States, “Kentucky Kingdom for CRM Analysis”

Group 2

• First Place: Aftenposten, Oslo, Norway, “Churn Prediction Model”
• Second Place: “The Independent/i/London Evening Standard, United Kingdom, “How Data Analytics Transformed ESI Media´s Digital Sales Strategy”
• Third Place: VG, Oslo, Norway, “Conversion Helper: The Tool to Boost Subscriptions”

Category 17: Best Use of Consumer Research

Group 1

• First Place: Fairfax Media, Auckland, New Zealand, “Communities Refresh”
• Second Place: The Daily Telegraph and The Herald Sun, Surry Hills, Australia, “There´s No Place Like Home”
• Third Place: Gazeta do Povo, Curitiba, Brazil, “Turn Comments Into Insights”

Group 2

• First Place: The Wall Street Journal, New York, United States, “WSJ Customer Knowledge Program”
• Second Place: U.K. Newspapers – Newsworks, London, United Kingdom, “How People Buy”
• Third Place: The Economist, New York, United States, “The Economist Group Millennials Research”

Category 18: Best New Corporate Innovation Initiative

Group 1

• First Place: The Dallas Morning News, United States, “GuideLive.com”
• Second Place: Toronto Star, Canada, “Toronto Star Touch Launch”

Group 2

• First Place: Fairfax Media, Auckland, New Zealand, “News Rewired - Writing Our Next Chapter”
• Second Place: Storyful, Dublin, Ireland, “Innovating Everywhere”
• Third Place: Dainik Bhaskar, Bhopal, India, “No Negative Monday”

Category 19: Best New Concept to Incubate Products or Ideas

Group 1

• First Place: Calgary Herald and Edmonton Journal, Toronto, Canada, “Capital Ideas”

Group 2

• First Place: The Straits Times, Singapore, “The Straits Times Innovation Lab”
• Second Place: El Tiempo, Bogotá, Colombia, “The Multimedia Journalism School of El Tiempo”
• Third Place: Dainik Bhaskar, Bhopal, India, “Annadaan”

Category 20: Best Idea or Innovation to Create New Profit Centers

Group 1

• First Place: Toronto Star, Canada, “Your Money Matters! Financial Literacy Program for Teens”
• Second Place: Edmonton Journal, Canada, “Edmonton Journal & Everywear”
• Third Place: Honolulu Star-Advertiser, United States, “Oahu Media Group”

Group 2

• First Place: Aftenposten, Oslo, Norway, “Loyalty Program – From an Anti-Churn Tool to a Profit Generator”
• Second Place: Aftenposten, Oslo, Norway, “How to Build the Brand Through Brand Extensions… and Achieve Great Profits”
• Third Place: Russmedia Digital, Schwarzach, Austria, “Russmedia Solutions”

The next Global Media Awards competition deadline is Friday, January 27, 2017.

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