Rheinische Post embraces culture change for future

By Dawn McMullan


Dallas, Texas, USA


Irene Wenderoth-Alt, deputy chair of the supervisory board at Rheinische Post Mediengruppe, describes her company as a “very traditional” news media company with a top down culture change programme.

“The main point is that in our company, we have to create a culture of adopting all this,” she said during an INMA Silicon Valley Study Tour.

Such change takes time, which is a problem, Wenderoth-Alt says: “Things are changing so rapidly that we don’t have so much time.”

Attracting the right people — those who are comfortable with new technologies — requires being an attractive brand. And being an attractive brand means properly managing this culture change, Wenderoth-Alt says.

Different departments within Rheinische Post, based in Düsseldorf, Germany, are moving at different speeds. Editorial, for example, is moving faster toward new technology than other departments, like marketing: “We have to speed them up.”

About Dawn McMullan

By continuing to browse or by clicking ‘I ACCEPT,’ you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.