On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 20th in a series of 30 features about these impressive rising media stars who are shaping our industry. 

Born and raised in Shanghai, China, Weijun (Jenny) Lu expanded her horizons quickly in college, studying in Hong Kong, Taiwan, and New York.

After a brief position in marketing and PR, Jenny became an account lead at Morning Studio, the South China Morning Post’s integrated marketing solutions teams.

“While still early in my career, I am well on the path to becoming an influential news executive,” she said, citing CEO Gary Liu as someone transforming the media landscape: “I don’t see why I can’t get there, too!”

Lu plans to get her Project Management Professional certification and feels that with her trilingual language abilities, she can support clients for SCMP in Hong Kong, mainland China, and internationally.

“I truly believe that SCMP is in a unique position. I am a 25-year-old account manager on the front lines at an increasingly important news organisation, helping brands connect to a younger, more influential, and more informed audience.” 

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