Yahoo’s “Inspiring Stories” content finds silver linings in surreal times

By Lindsay Powers

Yahoo/Yahoo Life

New York, New York, U.S.

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Breaking news coverage of the global coronavirus pandemic is often bleak, but it also is vital during these unprecedented times.

While Yahoo has focused many resources on keeping people informed of the latest updates regarding coronavirus, we also want to provide an antidote to that saddening news coverage, featuring little moments of hope, kindness, and strength to showcase how we’re all in this together.

 The Yahoo Life team launched an Inspiring Stories section in April to help readers unwind and feel inspired amid the setbacks and struggles of the global coronavirus pandemic.

Stories of positivity during the pandemic were central to the Inspiring Stories initiative.
Stories of positivity during the pandemic were central to the Inspiring Stories initiative.

Original reporting and interviews highlight the stories of real-life heroes, moments of levity, and tales that make readers smile. In addition to appearing on Yahoo Life’s Inspiring Stories section, these stories also appear on Yahoo’s coronavirus hub under the Uplifting banner, and on social media under the #SpreadtheGood hashtag. 

Yahoo Life took the #SpreadtheGood campaign one step farther by launching an original video series of the same name. Spread the Good features heartwarming stories of people finding moments of joy as we all grapple with the coronavirus pandemic, such as a touching compilation of how people have found creative ways to celebrate birthdays under quarantine.

Sharing creative ways that people were managing during the pandemic helped inspire and entertain readers.
Sharing creative ways that people were managing during the pandemic helped inspire and entertain readers.

Yahoo Life also launched a new editorial franchise called The Unwind, which details unexpected ways that staffers across the entire Verizon Media ecosystem are unwinding — and at the same time gives readers tips and tricks to find calm during quarantine. Yahoo Life writer-editor Erin Donnelly spearheads and curates The Unwind, which publishes each week, and has featured ideas from unique apps to download to virtual movie clubs — all while safely socially distancing.

Readers received tips on how to find calm in the midst of chaos with the weekly feature, The Unwind.
Readers received tips on how to find calm in the midst of chaos with the weekly feature, The Unwind.

The Inspiring Stories section also has detailed cultural trends during COVID-19, such people going for socially distant walks in cemeteries and the experience of parents of special-needs children during coronavirus. 

Yahoo Life covered new and unusual trends during the pandemic, such as the surge in visits to cemeteries.
Yahoo Life covered new and unusual trends during the pandemic, such as the surge in visits to cemeteries.

All of the inspiring content is presented in a visually appealing, easy-to-access product with beautiful, diverse graphics and quickly loading pages, whether readers are on mobile or desktop.

Yahoo is a trusted news resource, and its also a comforting companion and daily habit for so many readers — whether theyre playing a fantasy sports league, checking their e-mail, or reading their horoscopes. The News and Coronavirus hubs focus on real-time breaking information, while Yahoo Lifes Inspiring Stories section rounds out the coverage, giving readers something to feel good about, as well as ideas on how they can help others.

About Lindsay Powers

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