As the lockdown became a way of life in the United States in April, Yahoo Life relaunched with a renewed focus on self-care. Originally designed to complement the harder news coverage that was dominating headlines, Yahoo Life aimed to provide people with tools to care for themselves in ways that went beyond physical measures, launching a new well-being section that emphasised mental health but also included tips for practicing better physical care during the pandemic.
To do this, Yahoo Life has created a multi-prong approach:
Experts you can trust: Yahoo Life has partnered with Deepak Chopra to launch three projects: A mindfulness column, a daily podcast, and a video series. Yahoo Life has also partnered with medical professionals, including a doctor who specialises in infectious diseases and a psychiatrist to provide dependable guidance on our readers’ burning questions and concerns, all in one place. Dr. Dara Kass is an emergency medicine doctor and Yahoo Life medical contributor who has helped break down the latest COVID-19 news for readers, including this story on the CDC’s warning about asymptomatic carriers.
An updated, easily accessible Web site: Yahoo Life re-launched with bigger photos, cleaner and faster story-loading pages both on mobile and desktop, and beautiful, diverse graphics and imagery to make it as accessible and approachable as possible. Yahoo Life also offers interactive 3D tools so readers can visualise complicated topics and better understand them. For example, producer Jon San created an interactive Augmented Reality experience (and video) to show how prevalent mental illness is in America, where 20% of people struggle and many are undiagnosed.
Action items to help people: Any Web site can cover breaking news, but Yahoo Life breaks down coverage into “what you need to know,” with tips on how to take action or live a healthier life. One example is family psychologist Dr. Jen Herstein, a Yahoo Life mental health contributor, showing readers how to find a therapist.
Yahoo Life also launched several original video series. “Staying Safe” focuses on actions people can take to care for themselves physically and mentally, such as a video on reclaiming your sense of joy.
“Faces on the Frontline” tells the stories of essential workers and community helpers, such as a team that helps homeless people who are unable to shelter in place. “Spread the Good” highlights the silver linings and lighter moments of the pandemic, such as this interview with teens who hosted a virtual prom for students who couldn’t attend in person.
Yahoo Life also created a #SpreadtheGood social media initiative, highlighting inspiring stories from around the world, with content posted across Facebook, Twitter, Instagram, YouTube, and TikTok.
On May 20, Yahoo Life brought its vision to life with a Reset Your Mindset virtual event, featuring inspiring interviews with celebrities like Serena Williams, Chopra, Mayim Bialik, Hilaria Baldwin, and many other notable authors and thought leaders. Reset Your Mindset was so successful it became a Yahoo Media franchise, with a second work-focused event on Yahoo Finance on May 27.
Yahoo Life supports the news coverage of the overall Verizon Media ecosystem, which also includes a successful daily coronavirus newsletter, a coronavirus hub, and coverage across all Yahoo media platforms, including News, Sports, Finance, and Entertainment.
The product, content, and social strategy all work together to highlight mental health support, keep our readers informed and inspired, and emphasise community connection all in one place, on an easy-to-access platform.
Feedback has been positive, with readers deeply engaged and returning regularly, driving strong traffic metrics.
Banner image courtesy Kevin Kobsic from Unsplash.