Wyborcza combats political propaganda with #nononsenseschool
Ideas Blog | 05 July 2023
Reforming the education system became another tool for the Polish ruling party to instil backward ideas in children and teenagers. Wyborcza publicised the problem of harmful and false content in a newly introduced textbook. Those thoughts included these false beliefs:
- IVF is a form of human breeding.
- No one will love IVF children.
- Ideology and religion instead of scientific knowledge.
We decided we must speak up to stop the nonsense.
Countering false content
Wyborcza and Publicis Agency publicised the issue of harmful and false content in a new “Historia i Teraźniejszość” textbook. We printed a one-page erratum of the book for students, teachers, and parents, providing reliable data on the in vitro method in a way that does not discriminate, stigmatise, or reject. The motto of the campaign became #nononsenseschool.
The format of the erratum allowed it to be cut out and glued in the textbook instead of its current propagandist content. We encouraged readers to share the “errata” on social media so as many people as possible could join the campaign.
On September 1, the one-page erratum was published in the entire nationwide circulation of Wyborcza. It was also available in PDF format on Wyborcza.pl.
Educators join the campaign
Teachers running popular social media profiles, such as Agnieszka Jankowiak-Maik (Babka od histy) and Aneta Korycińska (Baba od polskiego), joined the campaign.
We reached 60,000 readers in our print version, and the digital version had as many as 4,850,513 views on various channels.
Thanks to publicising the absurdities of the textbook and the social disapproval of such nonsense, only 2.27% of schools in Poland decided to use it in their courses. Notably, the Board of Education approved an alternative textbook.