VOL.AT takes a revolutionary approach to recruitment ads with apprenticeship videos

By Mirijam Khani

Russmedia

Schwarzach, Vorarlberg, Austria

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In an era where numerous apprenticeship positions remain unfilled and companies vie for every apprentice, Russmedia in Schwarzach, Austria, has developed an innovative solution to tackle this issue.

With the apprenticeship campaign on VOL.AT, the company has created a novel advertising opportunity that captures attention and demonstrates measurable success.

The innovative campaign allows for the placement of up to 30-second apprenticeship search videos prominently on the homepage of VOL.AT.
The innovative campaign allows for the placement of up to 30-second apprenticeship search videos prominently on the homepage of VOL.AT.

A new era in recruiting

Many news companies face the challenge of effectively reaching their target audience in a fiercely competitive market.

The apprenticeship campaign on VOL.AT, designed by Mirijam Khani, product owner video sales, and under the leadership of Georg Burtscher, CEO of Russmedia, offers an answer to this problem.

It allows for the placement of up to 30-second apprenticeship search videos prominently on the homepage of VOL.AT. This platform offers vast reach and the opportunity to produce videos for free in their TV studio.

The main objective of this initiative is to support clients’ recruitment efforts through effective audience targeting. With the introduction of the “Video Bar” on VOL.AT, which can play vertical videos in autoplay and on a continuous loop, a visual accent is set in an often text-based and static environment.

The videos focus on authentic presentations of apprentices speaking directly into the camera, providing a personal touch.

An example of the campaign’s success is the collaboration with Fulterer, a family-owned regional manufacturer of drawer slide systems. The campaign generated more than 770,000 contacts across multiple channels and achieved more than 470,000 contacts on VOL.AT alone.

This confirms the effectiveness of video advertisements, especially when they are short, concise, as well as personal and relatable.

Fulterer’s profile as an attractive employer was significantly sharpened, Web site visits increased by sixtyfold compared to the previous month, and the campaign attracted a diverse audience, including new applicants. 

The videos feature apprentices speaking directly into the camera, providing a personal touch.
The videos feature apprentices speaking directly into the camera, providing a personal touch.

Good for business

The apprenticeship campaign on VOL.AT impressively demonstrates how digital marketing and creative use of media can help companies stand out in the recruitment competition and successfully win apprentices.

The entire campaign, from idea generation to video production, was handled by a single source, which significantly simplified and streamlined the process for the companies involved.

This initiative proves that innovation and adaptability are key elements for success in today’s fast-paced and competitive business world.

About Mirijam Khani

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