Genießer- & Kuschelhotel Gams — Hotel for Gourmets and Couples in Love — in Bezau/Vorarlberg is supposedly one of the most romantic and magical hideaways for lovers in the Alps. The hotel’s management requested a very special campaign by VOL.AT, a part of Russmedia, to promote its “time à deux,” package highlighting the Gams as the hotel in which couples can snuggle up together.
The target audience was to be those living Vorarlberg region, as well as in the neighboring countries of Switzerland and Germany.
As requested by the hotel, the Russmedia digital team came up with something very special, hiring two well-known travel bloggers for a trip to the hotel. For three days, they were able to extensively test the “time à deux” package. The couple had, of course, not come to the Bregenz Forest purely for pleasure.
In fact, the pair had the task of coming up with gripping content for the new digital article format “story” at VOL.AT. A real eye-catcher, as the story design is modern and extremely attractive.
Filled with fantastic pictures from the hotel and an authentic first-hand report about the stay, the article format was to inspire readers, stay in one’s memory, and whet the appetite for a trip to Bezau. To reach the optimal target group, the story was broadcast across several channels, including those of the influencers.
The outcome of the campaign far exceeded all expectations:
- Readership was almost 500% higher when compared to the average of other articles.
- The campaign attracted more than 20,000 interactions.
- 18% of the audience came from Switzerland and 15% from Germany.
This great success, as well as the positive feedback of numerous guests and acquaintances of the Genießer- & Kuschelhotel Gams, was received enthusiastically.
The manager, Ellen Nenning, was also impressed by the result: “We had not counted on this great response. The campaign fulfilled, and even exceeded, all our objectives. We are completely convinced and inspired by the VOL.AT story.”