ALERT: Early (discounted) registration deadline for Helsinki Media Innovation Week is today

V+ extends the reach of Vorarlberg’s media companies with 1 subscription

By Lucas Hepberger

Russmedia / / V+

Schwarzach, Vorarlberg, Austria

Connect      

Austria’s westernmost state, Vorarlberg, is home to more than 40 ski resorts. That’s practically enough locations to choose somewhere different to ski every time throughout the entire winter.

But purchasing a day pass each time is both expensive and inconvenient, which is why a few years ago, the operators of the various ski resorts came together to establish the Ländle Card. With the Ländle Card, users can experience and make the most of almost all ski resorts with just one season pass.

This was the inspiration behind V+. One method of access, one subscription that unites the contents of Vorarlberg’s three largest news offices. V+ is a new way of receiving news in and about Vorarlberg. It combines the broad reach of the VOL.AT news portal with the high-quality journalism of the editorial teams at the Vorarlberger Nachrichten (VN) and Neue Vorarlberger Tageszeitung.

Together, these three media have a reach of around 90% in Vorarlberg and know the state and its inhabitants better than any other news media on the market.

Russmedia drew inspiration from an all-inclusive ski pass to develop a way to increase the reach of its publications.
Russmedia drew inspiration from an all-inclusive ski pass to develop a way to increase the reach of its publications.

With V+, we want to provide the residents of Vorarlberg with simple, direct access to high-quality articles, reports, and stories, as well as digital content from and about our region.

In the customary digital setting of VOL.AT, articles from the VN and Neue editorial departments have been included in the news feed since October 6, 2021. While these articles could previously only be read with different subscriptions at VN.at and Neue.at, the best articles are now also available on VOL.AT with V+.

Improving access

 With the V+ access, the reader also has access to all other articles on the two news portals, VN.at and Neue.at. And the readers of the digital Neue and VN newspapers have not been left out, either. Every subscriber with digital access to one of the two main media, VN or Neue, received V+ access free of charge. Subscribers of the printed newspaper are given the opportunity to acquire digital access with a discount of more than 80%.

The V+ programme was instantly popular and has continued to grow.
The V+ programme was instantly popular and has continued to grow.

Within six months of launching the programme, much progress was made. More than 13,500 people had access to the V+ content. More than 3,500 people had trialed V+ access, and over 2,000 of these people remain active.

V+ has not only changed the media landscape in Vorarlberg but also, in part, the editorial content. Thanks to digital content such as videos, posts, or more images, stories become considerably more personal and adjust to the online readership.

Whether while riding a ski lift or away from the pistes, with V+ every resident of Vorarlberg has the possibility to read high-quality stories from the perspectives of three different and independent editing departments with just one method of access.

About Lucas Hepberger

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT