The digital transformation of newsrooms has entered a new phase: Readers First.

Due to changes in the business models of news organisations, newsrooms and their leaders get new jobs such audience engagement, new product development, and more. New tools and methods such as data analytics and automation might be key to the success in the new jobs.

On Wednesday, INMA will host a live Webinar meet-up for its members on this topic. Featuring INMA researcher-in-residence Grzegorz (Greg) Piechota and guest George Brock, former editor of The Times of London and currently a journalism professor at City University in London, attendees will learn more about editorial governance for trust, audience engagement for loyalty, data analytics for reader-centricity, service design and development for innovation, and culture change management for transformation. 


Webinar details:

Date: Wednesday, June 12, 2019.

Time: 10 a.m.-11 a.m. New York time.

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: For all inquiries, send an e-mail to Krista Avedikian at

For information on all upcoming INMA Webinars, visit here.