Who says kids can’t have fun and learn at the same time? The Hindu is helping parents balance entertainment and education with its Young World products.  

India has a median age of 28, with 512 million people under the age of 21. Media companies are hyper-focused on engaging younger demographics, but The Hindu is starting even younger, targeting ages 5 to 11 with a weekly newspaper. 

A better way to learn

Young World aims to be the primary source of “edutainment” for this age group and touts benefits like igniting creativity and satiating curiosity. A physical newspaper and a digital product called Young World Club focus on providing productive screen time. 

Young World is, first and foremost, educational. It engages its readers with information on topics including science, history, current events, arts, culture, and sports. It also interests kids with fun puzzles, games, and activities designed to challenge them.

There’s an interactive element to it as well; Young World solicits readers’ drawings, paintings, and writings to spark creativity and create aspirational value for young people. Its scrapbook section features everything from poetry and prose to stories and drawings. 

Young World also uses a contest to choose guest editors. The contest gives six children the opportunity to be the guest editors of its Children’s Day special issue, which gets kids involved in the behind-the-scenes aspect of making the product. Every issue also features contests with exciting prizes.

Cultivating curiosity 

Young World also invites readers to question anything they’re curious about. This interaction allows children to always be learning something new from the answers they receive and from questions being posed by their peers.

The “Curiopedia” column has answered questions like “Why do giraffes have long necks? How do chameleons change colour?” and “What’s the difference between fog and smog”?

A special monthly issue focuses on timely topics and is designed to help the readers develop a deeper understanding of important issues and provide them with new and different perspectives.

The Hindu’s digital platform, Young World Club, compliments the physical newspaper with rich multimedia content and by recognising the increase in children’s learning online or on screen. The products drive traffic to each other through content sharing, contest links, activities, and social media.

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