The All Access solution, where you get Schibsted’s largest news media products in Norway with one access, has been a hot topic lately. Now, Schibsted is testing All Access to the private consumer to work out a good strategy for the private subscriber as well.

The B2B All Access is a seamless news solution that gives access to Schibsted’s largest digital newspapers in Norway with just one login. Aftenposten, VG, E24, Bergens Tidende, and Stavanger Aftenblad are included in this product.

To meet the new way of working, when COVID-19 dramatically changed our lives, we launched All Access for the B2B market. The new demand for flexible solutions was the perfect timing for our cutting-edge product and a good theme for the new marketing campaign.

As part of the marketing strategy, we invited different companies in our target group to the Webinar, “Workplace of the future,”  where experts in the field shared insight.

To target our main audience, we used social media with articles and ads to retarget leads. Digital and print ads, in combination with all the buzz around our Webinar, gave us more traffic and several business leads to sign up.

All Access rapidly became the most popular product in the business market after the launch, and we increased leads and sales by over 50% and the total digital revenue went up 46 %.

Maybe the greatest result of all is the feedback we get from our B2B customers, and the fact that we have no churn is also a new acknowledgement.

Amongst our flagship customers are the largest bank in Norway DNB, which bought 10, 000 All Access subscriptions for its employees, and the flagship media house NRK, which gave All Access to all its employees. 

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