Russmedia leverages storytelling to boost client’s digital advertising efforts

By Sara Stiegelmair


Schwarzach, Vorarlberg, Austria


In a world dominated by digital media, businesses face the continuous challenge of standing out and capturing consumers’ attention. Russmedia Impact, a new marketing division at Russmedia, introduced its “Story Premium” format on VOL.AT, providing a groundbreaking solution that transcends traditional advertising and introduces a new era in brand communication.

Leveraging the power of storytelling

Storytelling, or the art of telling stories, has emerged as one of the most powerful tools in digital advertising. It offers the unique opportunity not just to convey information but to build emotional connections with the audience. Story Premium leverages this power by enabling companies to share their own unique stories that deeply resonate with readers.

These stories are not ordinary articles but captivating narratives enriched with interviews, impressive photos, and dynamic videos. The outcome is a portrayal of the brand message in a way that is both authentic and emotionally appealing, reaching, and moving listeners.

The Story Premium format on VOL.AT provides a groundbreaking solution that transcends traditional advertising and introduced a new era in brand communication.
The Story Premium format on VOL.AT provides a groundbreaking solution that transcends traditional advertising and introduced a new era in brand communication.

Creating an unmatched user experience

The results are telling: Story Premium boasts impressive dwell times of up to five minutes, indicating deep and meaningful user interaction with the content.

Compared to traditional PR articles, the format shows a ninefold increase in click-through rate and a tenfold increase in reader reach. An example of its striking success is the campaign for hearing aid and hearing protection specialist Höratelier Mathis, which led to 20 scheduled hearing test appointments in just one day — a powerful testament to the effectiveness and reach of this innovative approach.

The secret behind Story Premium’s success lies in its ability to tell authentic and human-centred stories that establish a real emotional connection with the reader. Inspired by editorial experiences and users’ reading habits, the format creates unforgettable experiences that not only entertain but also inform and inspire.

A new chapter in digital advertising

Story Premium not only represents an innovative form of advertising but also signifies a paradigm shift in how brands communicate with their audiences. By putting authentic stories at the forefront, it creates a platform where brands can be seen, heard, and felt. This approach leads to longer page visits, more intense engagement, and ultimately, stronger brand loyalty.

The format marks the beginning of a new era in digital advertising, where authenticity, emotion, and storytelling play central roles.

Russmedia Impact and VOL.AT have demonstrated that innovative approaches to digital advertising are not only possible but also highly effective. With every Story Premium story told, they continue to build towards a future where advertising not only informs but also inspires and connects.

In a world where digital content is omnipresent, Story Premium offers a refreshing alternative to conventional advertising. By combining captivating storytelling and visual brilliance, it allows brands to communicate with their audience in a way that is both meaningful and unforgettable. Story Premium is not just an advertising format; it’s an invitation to experience stories that move and change us.

About Sara Stiegelmair

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