Postmedia launches digital platform for auto dealers

By Josh Merchant


Toronto, Ontario, Canada


As the largest newspaper network in Canada, representing more than 200 brands across multiple print, online, and mobile platforms, Postmedia has a long history of award-winning journalism and audience reach that connects advertisers with targeted customers.

Our recent launch of Driving Dealer Solutions was a rebranding of the previous Autonet Dealers Solution. The new site has a new look and feel that is visually appealing and easy to use for clients. It leverages our robust digital marketing solutions in the automotive vertical, specifically targeting auto dealers to bring them together with our experts in online marketing.

More than 46% of Canadians using Web sites to make purchasing decisions on automobiles (according to Vividata 2016-Q3, English Canada). Driving Dealer Solutions from Postmedia, an integrated digital solution designed for the automotive industry, helps auto dealers to grow their online presence and convert leads to buyers.

Driving Dealer Solutions is optimised across all platforms and devices to give auto dealers an edge in connecting with modern, digitally savvy buyers.
Driving Dealer Solutions is optimised across all platforms and devices to give auto dealers an edge in connecting with modern, digitally savvy buyers.

Postmedia already has long history of bringing car buyers and dealers together, across multiple media. Now dealers can leverage Postmedia’s trusted brands and Driving Dealer Solutions full marketing solutions to increase sales opportunities.

To be competitive in today’s digital age, auto dealer Web sites, social media profiles, and advertising have to be top-notch. Driving Dealer Solutions offers several key features to give dealers an edge:

  • Dealers have two Web site themes to choose from, so dealers can quickly create professional and responsive Web sites.
  • Each Web site is optimised for mobile, with unlimited pages, unlimited content, and customisable navigation.
  • An easy-to-use content management system allows dealers to log on, update content instantly, and be “live” within minutes — providing more convenience, flexibility, and control over messaging. 

Additional features of Driving Dealers Solutions include:

  • Tools such as live chat and manufacturer rebates.
  • Analytics to better understand a dealer’s business and audience.
  • New vehicle showrooms, including a 360-degree interior and exterior image view.

We also offer add-ons such as search engine optimisation (SEO) and search engine marketing (SEM) friendly designs for higher visibility on Google, Yahoo!, and Bing.

Automotive SEO is a crucial part of a car dealership’s digital marketing strategy because it provides a competitive advantage over the competition. SEO designed specifically for dealers increases the likelihood that a dealership will be found by buyers in the market for a new or used car by targeting the keywords used throughout the research and buying process.

Driving Dealer Solutions offers dealers a smarter approach to increase Web site conversion, collect actionable lead data, and increase sales — all while improving the overall consumer experience.

Postmedia’s Driving Dealers Solutions showcases our continued commitment to the development of solutions that meet our clients’ needs and provide them with measurable results. Postmedia continues to offer its advertising clients the latest digital solutions and advertising mix to create successful campaigns and big wins for clients. 

About Josh Merchant

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