As Argentina’s first and only sports daily newspaper, Olé has been connecting with audiences since 1996. While it has maintained its following amongst its original readers, it continues captivating new generations by constantly embracing new formats.

In addition to its print and Web editions, in recent years it has added live broadcasts, podcasts, and programmes on various digital platforms. 

In June, the Grupo Clarín-owned publication took another bold step when it began publishing a special edition of Olé with exclusive content tailored for sports fans in the United States and Mexico.

The new digital publication has many of the same features as the original publication, including its distinctive design and journalistic style, which has helped it become one of the top brands associated with sports — especially football — in Argentina. With the launch of Olé USA-Mexico, the company hopes to deliver the same creativity and passion for sports to a new audience. 

“The idea is to bring our football DNA, our way of living and analysing it, to a different market with different rules. We will try to attract the Latino audience in the United States and also target Mexico, which has millions of fans and large, popular clubs with many prominent Argentine players,” explained Mariano Dayan, director of Olé. 

Bringing Messi to the masses

Olé USA-Mexico provides detailed coverage of the Major League Soccer, including an emphasis on Lionel Messi, the global icon who signed with Inter Miami in 2023. His arrival in the U.S. triggered an explosion of interest in Argentine football in the United States, with the media covering every story angle related to this player — including his grocery store preference. 

That surge of interest opened the door for Olé USA-Mexico to win over new fans and showcase its coverage of other significant sports events, such as the 2024 Copa América, the 2025 Club World Cup, and the 2026 World Cup.

The platform will also provide analysis and entertainment related to the NFL, NBA, CONCACAF Champions League, and events of interest in this new market — but always delivered with a touch of its Argentine football DNA.

Olé’s multinational team, based in the United States, Mexico, and Argentina, will provide coverage to ensure the best information and perspectives for readers. The coverage is available on the new Web site, www.ole.us, and on various digital platforms. Dayan said the new opportunity is both exciting and challenging. 

“The main challenge is to start playing in a market that is much larger than ours, which multiplies exponentially. And we know there is a lot to learn,” he noted. “We are not arriving to impose our way, but we want to establish ourselves with our identity while acknowledging that the rules might not be the same, as well as the consumption habits.”

Making an entrance

Olé celebrated the launch of the new publication by organising the one-day Olé Sports Summit in Miami on June 17. The event featured more than 30 speakers, including prominent names such as Alejandro Domínguez, Jorge Mas (owner of Inter Miami), Rafaela Pimenta, and many more.

Olé also is participating in The Messi Experience, an interactive multimedia exhibition that allowed fans to walk in his footsteps and participate in training and other interactive experiences. The event launched in Miami and concluded in Buenos Aires in July. Olé created an exclusive 200-page editorial product available for purchase in the store.

In addition to covering soccer worldwide, Dayan said Olé USA-Mexico will cover the National Football League (NFL), the National Basketball Association (NBA), and mixed martial arts (MMA).

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