New Zealand Herald launches feature-rich real estate app to interact with print

By Vikas Verma

New Zealand Media and Entertainment

Auckland, New Zealand


The Herald Homes App is a market-leading innovation and a New Zealand first for the real estate industry.

It brings together the strength of the Herald Homes brand, an extension of The New Zealand Herald, and vast print audience with the convenience and immediacy of the digital environment.

The app harnesses image recognition technology to allow Herald Homes readers to immediately access the digital assets associated with the properties they have engaged with in the print environment. It has been developed with the end user in mind and a strong focus on bringing the immediacy of the digital environment together with the tangibility of print to maximise advertising opportunities.

The primary driver for the audience is to enrich their experience further with Saturday Herald Homes. It provides consumers with multiple layers of information about properties, in a user-friendly way. It’s another good example of how the organisation is continuing strong investment to refresh the existing offer to readers using technology.

The Herald Homes app was designed to provide an integrated print-digital experience.
The Herald Homes app was designed to provide an integrated print-digital experience.

Users can photograph the listings they like, and the app will give them instant access to a variety of additional information at the click of a button. Photos, videos, and details about the property and agent information will be at the user’s fingertips.

The app allows the listings to be shared with family and friends, send inquiries to the agent, and even add the dates and times of open homes into their calendar — all at the click of a button. 

Café readers will no longer have to tear out their favourite property page in Herald Homes. The app has an auto-save feature, so users can continue their investigation at a more convenient time.

Herald Homes has a loyal print following and an excellent profile online. We believe it provides a significant enhancement of the readers’ property journey by creating a fully integrated print-digital experience. It gives readers more information than ever before, through use of cutting-edge technology, ready to access whenever they like, wherever they are.

The Herald Homes App has launched and is now available to download on iOS and Android mobile devices. 

About Vikas Verma

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