Navabharat, a leading Indian newspaper, commemorated its 90th year with the “Hum Sakshi Hain” (“We Are Witnesses”) campaign, which spoke volumes about the news daily’s glorious history. 

The purpose of this strategic endeavour was to summarise 90 years of impactful news in a 20-page special edition, establishing an even deeper bond with readers and making Navabharat a reliable source they would continue to turn to. 

The initiative was anchored by an expertly curated set of 270 pivotal moments, presented with a high-end design and delivered directly to India’s top 10,000+ leaders. This personalised approach garnered a positive outcome by re-igniting curiosity about Navabharat’s timeless presence. 

Revisiting history

For two weeks, the Navabharat newspaper served as the canvas for “Hum Sakshi Hain,” allowing readers to revisit historical moments and reaffirm their trust in Navabharat’s commitment to journalistic excellence.

The core objective of this campaign was to cultivate brand loyalty and trust. The unveiling of the special edition by prominent figures added a layer of significance, solidifying its place as a landmark in Navabharat’s legacy.

The unique packaging design played a significant role in magnifying the campaign’s impact. It transformed the special edition into a collector’s item while simultaneously reinforcing the power of print media in establishing brand credibility. 

“Hum Sakshi Hain” surpassed a celebratory milestone and became an invaluable source of knowledge. Readers were not merely transported back in time to relive historical moments but also gained insights into the media landscape’s evolution and the broader societal shifts that unfolded over the past nine decades.

Sharing the journey

“Hum Sakshi Hain” successfully cultivated profound audience engagement. Direct engagement with a readership of 3.2 million resulted in a powerful collective journey resonating with existing and new audiences.

It was also strengthened by a series of heartfelt feedbacks and testimonials. Readers not only praised the distinctive design of the special edition but also admired the unique packaging and found it to have a heartwarming touch.

This overwhelmingly positive response not only highlights the exemplary utilisation of print but also firmly secures Navabharat’s 90-year special edition as a remarkable achievement in the history of newsprint.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .