Mediafin — publisher of Belgium’s leading business dailies, De Tijd and L’Echo — recently launched a ground-breaking online investment assistant, also called a robo-advisor, to provide readers with more insight into the risks and returns on investment strategies.

Designed in collaboration with Swanest, a financial tech start-up based in London and Brussels, this Web-based investment assistant helps readers build, analyse, and optimise portfolios consisting of any stocks, ETFs, and mutual funds.  

The investment assistant generates information to help everyday investors analyse any stocks, ETFs, and mutual funds in their portfolios.
The investment assistant generates information to help everyday investors analyse any stocks, ETFs, and mutual funds in their portfolios.

In recent years, Mediafin has been able to turn the digitisation of media into growth for its media brands. Financial data for reader-investors is in demand; however, this type of data usually comes with a high price tag. It also remains raw data that is less useful for everyday investors.

Mediafin has a long-standing history in publishing tools on its platforms, and saw an opportunity to use financial data more effectively to further engage users. The company allied with Swanest and spent more than a year developing the robo-advisor to make it relevant and reliable.

Visually reader-friendly graphics display detailed information about individual companies and investment options.
Visually reader-friendly graphics display detailed information about individual companies and investment options.

“Earlier robo-advisors introduced good ways to invest money,” explains Swanest CEO Silvan Schumacher. “But at the end of the day, they just promoted an investment portfolio, such as any other financial advisor or bank. We wanted to go beyond that and craft a solution able to truly empower investors.”

The tool is designed for private investors, and its interactive features help them to build, analyse, and optimise their portfolios. Swanest also launched its own version as a portfolio management solution for business media.

The robo-advisor is able to generate a complete picture representing the potential for performance and risk.
The robo-advisor is able to generate a complete picture representing the potential for performance and risk.

“The tool also will introduce innovative advertising possibilities for our partners from the fund management industry,” says Mediafin Commercial Director Hans De Rore. “It will make advertising on our platforms even more targeted and ROI-driven.”

With the launch of this investment assistant, Mediafin and Swanest now bring a new range of services to readers of business media — enhancing their understanding of different investment strategies and offering them automated, reliable, and non-commercial insights.