Hindu Group launches B2B portal to build relationships, market insight

By Suresh Srinivasan

True to its glorious history of introducing several initiatives over the years, the launch of www.thehinduhub.com was another milestone for the Hindu Group. 

Launched in mid-2013, he portal, www.thehinduhub.com, is a Web repository that initiates conversations aimed at meaningfully engaging with the stakeholders of the media industry. The Web repository is The Hindu’s initiative to start dialogues with planners, buyers, and business associates, providing all necessary information and giving interesting insights to the South Indian market.

Within a few months of its launch, the Web site has become a medium with fresh content for the target audience.

The core content in the hub include:

The brand and the market: An impressive journey of The Hindu group since 1878, its core values and achievements, milestones, office locations, and so on. Content includes stories on surging South India with inputs from different authors and links to guide the readers to understand the southern market in its proper perspective. 

Group publications: Information pertaining to group publications -- The Hindu, The Hindu (Tamil), Business Line, Sportstar, and Frontline, their salient features, printing editions, and product portfolios. In addition, we provide relevant information on our publications’ readership figures (IRS), and key insights on consumer profiles and consumer behaviour across various socio-economic, demographic, and psychographic parameters — all captured in an easy-to-access style. 

Innovations: As consumer engagement is the new challenge, this section provides a quick glance at the various print innovations implemented and possible with the group publications. Advertising print innovations include fragrances, silver foil paper, a friendship band, etc., amplifying the innovation possibilities available towards maximising consumer engagement.

Events: In pursuit of providing holistic solutions, this section showcases a bouquet of different events and activations across several genres. Featured among the 200-plus days of event engagements done annually are “Metroplus Theatre Fest,” “Friday Review November Fest,” and “The Hindu Lit for Life.”

These landmark events have carved out great respect and audience/sponsor appeal. The section also lays out an event calendar for the year with details on sponsors, promotions, and deliverables, also sporting a gallery that captures the experiences. 

New launches: This section covers snippets of brand and product launches, also featuring special editions like “Sachin – A tribute, a legend, ” a comprehensive career counseling guide called “thenxt.step,” a book on “Rajinikanth,” and similar initiatives.

Did you know: This section talks about the finer points of The Hindu group’s leadership position across various markets and age groups. It also carries the consumer’s preference for different products.

Rate card: This section provides the complete rate card of the group. Registration is needed to access this section.

The launch of www.thehinduhub.com by itself is only the first step towards connecting with and engaging stakeholders in a meaningful way and in building relationships. The portal is periodically refreshed and updated.

Recently added features, like the coverage of a variety of events, have received excellent feedback from both agencies and clients. Encouraged by impressive response from the media fraternity, www.thehinduhub.com is being made the de facto access point with clients and agencies, and will become their preferred media partner.

As a step towards extending the reach of the portal, a log-in section has been created to serve clients and agencies better, as they need to register details to provide greater value through a better understanding of their needs.

Plans are afoot to make the site a total solution provider for clients and agencies. In the next phase, with automation and use of technology, the site will be made the access point for booking ads directly. There will be exclusive offers, media stories, contests, and so on that — in addition to providing an immersive user experience — will also gratify their engagement.

About Suresh Srinivasan

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