Gazette increases audience, illustrates its place in history with anniversary campaign

By Bernard Asselin

The Gazette turned 235 on June 3, 2013. To celebrate the occasion, an interactive digital timeline was developed on

The campaign highlights The Gazette’s coverage of significant Montreal events during its 235 years.

To commemorate the event and support the initiative, Bleublancrouge created an online and print campaign. The campaign included a variety of creative concepts that appeared over several days in the newspaper’s print edition, as well as on The Gazette’s other platforms and properties.

The goal of the campaign was to remind readers that The Gazette was founded in 1778 and, although it has evolved over the years, remains an integral part of the city, covering all memorable events, both locally and abroad.

With 235 years behind it, The Gazette remains one of the oldest newspapers in North America, and this impressive longevity has reinforced its credibility as a news provider. It is the dominant medium for reaching Montreal’s large English market.

The creative campaign was inspired by all of this, playing up clever parallels between recent and historical events.

Each piece reaffirms The Gazette’s reputation as an essential voice in Montreal life, as it has been for the past 235 years.

After only a few weeks, generated impressive results, garnering more than 12,000 pageviews and more than 8,500 unique visitors. 

About Bernard Asselin

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