The clock is ticking. There are just minutes — seconds — to make a crucial decision. It will be the difference between winning and losing. You frantically search multiple Web sites, follow social media hashtags, and post to ask friends for advice … oh no, it’s too late!
SuperCoach NRL is the No. 1 fantasy rugby league sports game in Australia. It is powered by The Daily Telegraph and prides itself on innovating to deliver highly specialised journalism to a passionate paying audience.
There is no better example of this dedication to innovation than the award-winning SuperCoach NRL Live Countdown Show — a weekly, 90-minute simulcast live stream, filmed inside The Daily Telegraph studio in Sydney. The show is simulcast to The Daily Telegraph desktop and mobile Web sites, smartphone apps, Facebook, and Twitter.
In SuperCoach NRL, you choose players from any club for your fantasy team, and their real world, on field performances determine your success or failure. The objective is to score the most points across the whole season to collect the A$50,000 grand prize.
The SuperCoach NRL Live Countdown Show was created for players searching multiple sources for real-time information to give them an edge in the final minutes before the game is “locked out.” A countdown clock on screen is a constant reminder that time is running out, capturing the emotion and intensity of making critical decisions under pressure. (That anxiety-inducing countdown clock will be back on computer screens at 6:30 p.m. on March 14, 2019, 90 minutes before the start of the 2019 season.)
SuperCoach NRL has:
More than 135,000 registered players (2018).
More than 200 million page impressions (2018).
An average of 7.14 visits per user weekly.
Up to eight hours engagement time.
More than A$118,000 in prizes.
The show is a mix of direct audience Q&As via the hashtag #AskSuperCoach, breaking news, latest team information, and expert advice. It is anchored by SuperCoach Editor Tom Sangster, guiding regular panelists Dave Von Kotze (the 2014 winner), Trent Copeland (Australian Test cricketer), Anthony Minichiello (Sydney Roosters legend), and Fatima Kdouh (NRL journalist).
SuperCoach NRL attracts more than 25,000 viewers every week on DailyTelegraph.com.au and social media with a remarkable 25+ minutes viewing time. The Facebook simulcast draws between 350,000 and 600,000 reach and many hundreds of questions.
Tom also has seamlessly crossed live to an external venue to interview key talent via an iPhone video link, as well as crossing to experts over the phone at stadiums before games.
There are few, if any, TV-quality live Internet shows quite like this in the world, which is a key reason SuperCoach NRL has a larger registered player base than the code’s official game, which is unique in fantasy sports.
The SuperCoach NRL Live Countdown Show seamlessly integrates advertisers via bespoke naming rights segments, providing a successful and safe space for brand alignment. In 2018, it was broadcast in front of a live studio audience for the first time at the office of our naming rights partner Hipages.
Apart from the live show, SuperCoach NRL delivers more than 50 stories, videos, and podcasts weekly of expert analysis, tips, and insights. Exceptional journalism has earned SuperCoach NRL a larger play base year-on-year for the past four years, in what is a traditionally challenged and congested market of wagering and daily fantasy sports.