Condé Nast takes global approach to e-commerce strategy

By Shelley Seale

While Condé Nast U.S. and Condé Nast International are accustomed to communicating with each other and sharing ideas, the new e-commerce division marks the first time the two units have collaborated on an undertaking of this scale, says Jonathan Newhouse, chairman and CEO of Condé Nast International: “The nature of e-commerce is global and brand-based, and we thought it was a wise course to take a global approach.”

Condé Nast broke into the e-commerce game in late 2013 on a global basis. Condé Nast in the United States and Condé Nast International have launched a new division devoted to e-commerce, naming Franck Zayan, previously of Galeries Lafayette, as president. Zayan began work in the new position in January 2014, based London. The company also formed a new trans-Atlantic board.

Zayan and his team are exploring and developing e-commerce initiatives that will serve Condé Nast readers, users, advertising clients, and business partners, with launching specific e-commerce platforms in late 2014.

Before this global initiative from both sides of the Atlantic, individual divisions of the company have already been involved with e-commerce outside their editorial portfolios.

In September 2013, Condé Nast International led a US$20 million investment in Paris-based luxury e-commerce Web site Vestiaire Collective. Then in March 2014, it led a US$20 million round of funding into Farfetch.com.

Around the same time, Condé Nast Germany purchased a 26% stake in Monoqi, an online store for high-end, contemporary furniture and interior design. In early 2014, the German division also upped its stake in RenéSim, a luxury online jeweler, to 46%. The site offers high-end jewelry, coloured gemstones, and diamonds as well as custom-made jewelry.

About Shelley Seale

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