Standing out in the advertising landscape requires the use of creative technology and high-quality production. This allows brands to achieve unique visibility and build a meaningful connection with their audience.

With this in mind, and aiming to continue transforming how ads are created, Clarín set out to develop an innovative banner format. It needed to be visually appealing, memorable, engaging for users, and deliver HD video quality.

Our mission was to transform an often-overlooked ad space into a high-impact, high-conversion storytelling experience. As a result, we developed the Fake Ad format and proved once again that in advertising, innovation and impact go hand in hand.

A Fake Ad is much more than just a simple placement. It is an audiovisual experience: a high-impact, technically complex piece that combines creativity, storytelling, and advanced technology to deliver exceptional results. Ultimately, it is the audiovisual art created with dedication, technique, and a high level of detail that sets Clarín apart.

This format features a banner positioned as the pre-home page of our Web site, occupying the entire screen and creatively mimicking the homepage. That’s where the name “Fake Ad” comes from — it simulates the main page while showcasing the advertiser’s content. It seamlessly blends editorial aesthetics with branded storytelling.

The result is a powerful visual illusion. Clever. Immersive. Unforgettable. It’s fast, smooth, and engaging, transforming user interaction into brand connection in seconds.

When advertising becomes art

Its creation process is meticulous and designed to ensure that every detail conveys the client’s message in an innovative and effective way. From concept to final render, every Fake Ad is crafted with the same attention to detail as a cinematic production.

Storyboarding, 3D modelling, animatics, sound design, 2D/3D animation, colour grading — each element is meticulously executed to deliver a flawless user experience with emotional and visual depth.

At Clarín, each Fake Ad is a world we design and build from scratch. We collaborate with the client to create unique objects, animations, and characters. With constant attention to detail and continuous monitoring, we ensure that every piece integrates seamlessly into the digital environment, resulting in memorable, effective campaigns with massive reach.

Thanks to careful production and creative visual quality, a Fake Ad delivers conversion rates three to four times higher than traditional ads, with better awareness and engagement results.

The tech behind the magic

These ads are implemented using SeenThis technology, a disruptive solution that allows us to deliver these pieces instantly and with exceptional quality. This approach ensures immediate visual impact, optimises loading speed, improves user experience, and maximises message reach.

As pioneers in implementing this technology in Argentina, we not only reaffirm our commitment to excellence and innovation but also pave the way toward a future of creative, effective, and impactful advertising.

With Fake Ads, Clarín didn’t just launch a new format; we redefined what’s possible in digital advertising. This is more than a banner. It’s storytelling. It’s craftsmanship. It’s technology. And above all, it’s proof that when creativity meets innovation, the impact is undeniable.

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