As part of its 75th-anniversary celebrations, Clarín launched an unprecedented proposal in journalism for 2020.

Called Clarín Immersión, it consisted of a documentary that follows a group of journalists for five days in the production of five different stories.

Through Telegram’s @InmersiónClarínBot channel, users received real-time calls from editors and messages from journalists with videos, photos, infographics, and 3D images which show the process that Clarín’s different teams carry out daily to produce the news.

This is the first time a newspaper fully opened the doors of its newsroom to show every step in the production of its print and digital editions. It involved a further step taken by Clarín to continue to make its work more transparent and an opportunity for its millions of readers to learn about the journalistic intimate production.

Taking readers inside the newsroom

The triggering story is proposed by the police section. Editor Héctor Gambini prompts a search to determine what the police department does with the motorcycles seized from motochorros (street thieves acting together with motorbike drivers), as well as learn where they are and how many they have.

As part of the investigation, reporter Mariano Gaik visits the judicial warehouse containing hundreds of vehicles used in robberies. His job includes a 3D recording of one of the bikes there so it can be analysed virtually in the newsroom and verify the tricks thieves use to avoid identification.

Immersion goes on in the newsroom, where the user witnesses the editors’ staff meeting, led by General Editor Ricardo Kirschbaum, where news topics of the day are reviewed. Ricardo Roa, deputy general editor, also reviews the main issues facing the digital environment, where Clarín has more than 20 million users.

The sequence also follows Ignacio Miri, head of politics, and Nicolás Wiñazki, a journalist for the same section, as they discover what could be an important political revelation.

On the move, the user can follow a story about racism and police brutality in the U.S. Paula Lugones, Washington correspondent, delivers a reality far away from the Argentineans, but still inescapable.

A photo story by Maxi Failla, about the drama of those who live and sleep on the streets of Buenos Aires, represents more than 12 hours of work and includes maps and cell phone messages between editing heads and journalists.

Taking the audience deeper

Everyone who joins this experience also receives e-mail information with complementary and in-depth content. Alejandro Borensztein, for instance, the author of the Sunday political humour column, describes his work routine, his relationship with readers, and his vision on current affairs and journalism.

There is also an in-depth approach on work processes in areas such as the visual table, social media, big data and 3D, all digital journalism channels the newspaper has been developing for more than 20 years.

The Clarín Immersion experience was launched on Sunday, November 29, 2020, and was successful at consolidating the relationship of readers with our brand. It was essential for those interested in learning about the intimacy of a leading digital and print newspaper in terms of information and audience.

Clarín Immersion was produced by Gallo Media, directed by Julián Gallo, and had the collaboration of Mercedes Azcona Sanmillán and Nehuén Mingote Kisler.

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