Why does Selma Stern, senior vice president/consumer subscriptions at Business Insider, think it’s possible to reach five million subscribers in five years?
Two reasons, she said at the INMA Media Subscriptions Summit in February:
- The news media company has seen tremendous growth in the market in the past two years.
- There are so many tests and optimisations the company can do.
“So I’m pretty sure we won’t run out of ideas,” she said.