In October 2016, we launched Bloomberg Daybreak, a morning news service for global business professionals. The service aims to be a concise, customisable briefing to rapidly inform its audience of the news, data, and commentary of the day ahead.
Initially targeted for the 325,000+ Bloomberg Terminal audience — which includes installations at over 275 media newsrooms — Daybreak has quickly extended to our television platform, with two-hour morning programmes from our Asia, Europe, Australia, and North America studios.
Daybreak is delivered at 5:30 a.m. Monday through Friday for Hong Kong, London, and New York, and is the default screen for users launching the Bloomberg Terminal mobile app.
Daybreak is designed for the mobile device, with the expectation that a reader can prepare for the day ahead within 10 minutes. The sections are a mix of curated top global and regional news (“Need to Know”), personalised topics (“My Topics” and “My Tickers”), and lighter fare (“Nice to Know”).
“We’ve re-thought the newspaper, harnessed Bloomberg’s global editorial and technology resources, and created a one-stop mobile product,” says Editor-in-Chief John Micklethwait.
Leading the effort are editors Matthew G. Miller and Peter Newcomb, who transitioned from Bloomberg Billionaires coverage to lead a 30-person global staff for Daybreak.
Multi-media is also a core component, with an embedded five-minute podcast from each region. Additionally, video streaming of Bloomberg Daybreak television programmes are available for television, OTT (over the top), and digital distribution, with clips distributed through owned and syndicated platforms.
Results thus far have been encouraging, with high levels of engagement on both text and podcasts via Bloomberg Terminal.
On video, Daybreak consistently features our most high profile guests, including Martin Sorrell (CEO, WPP); Robbert Van Trooijen (CEO, Maersk); Mary Barra (Chairman & CEO, General Motors); and Tim Armstrong (Chairman & CEO, AOL), re-inforcing the global, multi-platform approach that is central to Bloomberg.