Known for live music, barbecue, and the SXSW Music Festival, Austin, Texas, also repeatedly ranks as a top tech city.
As Austin American-Statesman’s coverage of the area’s myriad innovative companies and products grew, it also aimed to be more innovative in delivering valuable niche content for a tech-savvy audience. So it built 512tech.com, a hub for readers to find and discuss in-depth technology news.
Intentionally timed to coincide with the 2016 SXSW Interactive Festival, the Statesman, owned by Cox Media Group, launched 512tech.com in early March. Barry Harrell, Statesman business editor, describes it as a “technology town center for Austin.” Long term, Harrell sees 512tech.com as the go-to site for Central Texas tech news.
The new site offers a range of rich, timely reports, and insight from the Statesman’s high caliber of writers and other trusted technology publications:
- Lori Hawkins covers software companies, venture capital, and delivers insights with her “Plugged In” column.
- Omar Gallaga, one of Texas’ most trusted voices on personal technology, video gaming, and other aspects of technology, continues to deliver with his “Digital Savant” column.
- Lilly Rockwell reports on the semiconductor industry, e-commerce, and biotech companies as part of her “Tech Capital” column. The new site also features the latest and greatest updates on gadgets, technology culture, social media, and events, along with extensive coverage of start-ups.
“We believed that if we built this tech-focused site, tech-focused readers would come,” said Statesman publisher Susie Gray. “And they have in large numbers. In its first month, 512tech.com enjoyed more than 176,000 visits and more than 286,000 page views. We intend to leverage the momentum we generated during SXSW to become the top tech-content site in Central Texas.”