India is going through what is being referred to as a civilisational change in its efforts to recapture and blend its enviable old heritage with modern India.

On January 22, 2024, the holy city of Ayodhya in India witnessed a momentous occasion — the Pran Pratishtha ceremony of the Ram Temple. This is a rite or ceremony by which an idol is consecrated in a Hindu temple. Hymns and mantras are recited to invite the deity to be a resident guest, and the idol’s eye is opened for the first time.

It was not just a temple consecration; it was the culmination of a long-held dream, the dawn of a new era for Ayodhya. In the grand tapestry of cultural and religious heritage, the significance of Ram Temple stands as a testament to centuries of devotion and historical importance. The city is poised to be a pilgrimage centre, and it has seen record-breaking numbers of devotees since the consecration. 

Sab Ke Ram (Everyone’s Ram)

For the past 75 years, Amar Ujala has stood as the preferred news vehicle in the Hindi heartland. Renowned for its consistent delivery and impactful coverage, the brand has been a reliable voice, providing comprehensive news, exclusive articles, and in-depth coverage of the Ram Temple for its valued readers.

The editorial team of Amar Ujala launched a special series, Sab Ke Ram (Everyone’s Ram) as part of its coverage of the Ram Temple news. This initiative highlighted the universal reverence and devotion toward Lord Rama across different communities and backgrounds.

The series featured exclusive coverage, interviews, and news related to the Ram Temple, occupying a full page dedicated to these topics.

On the day of the historic event, Amar Ujala summarised the key points from that day’s edition and shared them with over 2,000 individuals through WhatsApp messages.

In addition to its print edition, Amar Ujala’s digital platform extensively covered the Ram Temple issue, offering exclusive ground reports through consistent Web site articles, videos, and interviews.

In an engaging storytelling series called Baat Ko Samjho, the brand employed a unique approach to news presentation, integrating unprecedented references and historical insights to provide a comprehensive understanding of current events. Notably, the show highlighted the distinctive aspects of the Ram Temple narrative compared to that of the Somnath temple.        

A comprehensive guide to the Ram Temple

Amar Ujala, provided a comprehensive guide to the Ram Temple, covering the issue thoroughly and offering readers a well-rounded perspective.

1. Political developments: Amar Ujala reported on the political landscape surrounding the Ram Manddir issue.

2. Legal proceedings: The brand covered the legal aspects of the Ram Mandir dispute, including court cases, hearings, and judgments related to the Ayodhya land dispute.

3. Religious sentiments: Amar Ujala acknowledged the religious significance of the Ram Mandir for Hindus and has reported on the sentiments of various religious groups involved in the issue.

4. Public reactions: The brand covered public reactions to developments in the Ram Mandir case, including celebrations, and provided opinions from various sections of society.

5. Background and history: Amar Ujala provided context on the historical background of the Ram Mandir issue, discussing the events leading up to the current situation.

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