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Ideas Blog

About This Blog

1,634 Articles since December 2012

The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.

VOL.AT creates TikTok-inspired app

23 May 2021 By Georg Burtscher

GQ’s short-run newsletter course bests daily newsletter open rate by 160%

17 May 2021 By Stephanie Talmadge

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

Danish Broadcasting Corporation inspired by 1997 video for a 2020 production

17 May 2021 By Søren Dalager Ditlevsen

Gazeta.pl stands up for LGBT+ rights in Poland

16 May 2021 By Rafał Madajczak

NZME’s OneRoof grows with personalisation, automation, and AI tools

10 May 2021 By Helen Hill

Hearst campaign across 5 metro titles rebuilds trust during pandemic

03 May 2021 By Michael Villaseñor & Kelli Dakake

Kompas celebrates 55 years with COVID reality interactive project

03 May 2021 By Tarrence Karmelia Kontessa Palar

Clarín Immersion documentary takes readers inside the journalism process

02 May 2021 By Javier Kraviez

Naidunia helps readers stay positive during early days of pandemic

29 April 2021 By Anurag Joshi

Daily Maverick launches weekly print publication, increases digital audience 20%

26 April 2021 By Sarah Koopman

Amar Ujala campaign rekindles love for Hindi language

26 April 2021 By Neha Sikri

Straits Times allows subscribers to share content with social circles

25 April 2021 By Chew V Ming

Advance Local’s People of Alabama brand transitions video storytelling series in 2020

25 April 2021 By Tamika Moore

Slobodna Dalmacija keeps celebration of patron saint alive with virtual event

22 April 2021 By Vlado Ozretić

Economist drives digital engagement in 2020 through social media

19 April 2021 By Kevin Young

Jagran New Media’s OnlyMyHealth.com celebrates heroes of the pandemic

19 April 2021 By Megha Mamgain

Expressen correspondents go inside the pandemic

18 April 2021 By Jenny Rydén

Nikkei rides the Wave app into the future with increased engagement

18 April 2021 By Paula Felps

NZ Herald app re-launch focuses on design, boosts subscriptions

12 April 2021 By Paula Felps

Helsingin Sanomat asks readers to “Read Between the Lies”

11 April 2021 By Tuomas Jääskeläinen

Tribune creates virtual holiday experience for advertisers in 5 markets

05 April 2021 By Laura Strom

VGTV delivers compelling documentary via mobile, reaching young and female audiences

04 April 2021 By Natalie Remøe Hansen

New multi-media studio extends Newsday’s reach

04 April 2021 By Paula Felps

Ringier’s EqualVoice measures visibility of women in media

04 April 2021 By Dr. Annabella Bassler

ACM creates a podcast for “real Australia”

29 March 2021 By Tom Melville & Laura Corrigan

Daily Memphian reaches 12-month subscription goal in 3 weeks

29 March 2021 By Lauren Fritsky

Funke Mediengruppe almost triples digital subscribers in 1 year

28 March 2021 By Clemens Hammacher

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

Calgary Herald celebrates high school graduates amidst pandemic

25 March 2021 By Monica Zurowski

WSJ cuts through the clutter with Read Yourself Better marketing campaign

22 March 2021 By Paula Felps

Toronto Star podcast proves perfect for pandemic and beyond

21 March 2021 By Paula Felps

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