About This Blog

1,623 Articles since December 2012

The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.

Austin American-Statesman holiday campaign drives engagement, helps local families

26 August 2014 By Shannon Cockrell

Audience, advertisers embrace Die Welt’s Augmented Reality special edition

24 August 2014 By Ulf Poschardt

Winnipeg Free Press increases revenue from travel partner by 10 times with revamped relationship

19 August 2014 By Laurie Finley

New York Times increases readership with holiday discount subscription campaigns

18 August 2014 By Tom Kulaga

Gazeta do Povo improves image, social media presence with political involvement campaign

17 August 2014 By Axeu Aislan Beluca

Chronicle Herald re-designs itself for iOS 7, bringing new revenue, praise from Apple

13 August 2014 By Jill Kenny

3 ways 24sata increased digital audience, engagement

12 August 2014 By Helena Vince

News Corp Australia’s local shopping app gives advertisers, shoppers easy options

11 August 2014 By Elizabeth McDonald

Mobile platform aggregates user-generated content, unites Jornal do Commercio audience

07 August 2014 By Veronica Barros

Metro photo competition brings in revenue, engages photo-sharing demographic

06 August 2014 By Jeremy Bryant

Hindu expands brand by launching regional-language newspaper

05 August 2014 By Bharath Ganapathi

Telegraaf increases readership around inauguration, brings country together with royal pin

03 August 2014 By Eva Lemmers

The Australian develops social media tool with local digital start-up community

30 July 2014 By Vida Redoblado

Gazeta Wyborcza moves from metered paywall to intelligent paywall

29 July 2014 By Maciej Nowak

Singapore Press Holdings’ print classifieds holds pageant to promote automobile expo

28 July 2014 By Tan Ooi Boon

Media Groep Limburg explores innovation by creating community around Carnival

27 July 2014 By Charles Lansu

Toronto Star creates whale of a campaign to drive tourism

24 July 2014 By Lisa Boles

Digital content campaign drives Sunday readership at Austin American-Statesman

23 July 2014 By Neil Stout

La Nación’s Saturday supplement lures readers, premium advertisers with “life decision” content

22 July 2014 By Bárbara Branowski

Times of India uses Augmented Reality app to engage print readers

21 July 2014 By Sheena Kapoor

Independent’s print, digital re-design boosts brand image, attracts new readers

16 July 2014 By Linda Taylor

Sunday Star-Times toy car giveaway speeds single-copy sales at key retailers

15 July 2014 By Cherie Russell

Bild.de brainstorms new revenue ideas, finds long-term success in product partnership campaigns

14 July 2014 By Anne Voigt

Nuestro Diario creates regional editions, building audience, advertiser relationships

10 July 2014 By Rolando Baldizón

Het Belang van Limburg engages readers by solving their problems

09 July 2014 By Dominic Stas

Mint grows readership by keeping business news simple

08 July 2014 By Madhavi Sekhri

DNA draws new subscribers with campaign focused on local presence

02 July 2014 By Francis Hirn

APN New Zealand partners to create tourism campaign, engages audience with celebrity travel passions

01 July 2014 By Sheryl Dunlop

Chicago Tribune takes its digital experience on citywide tour

29 June 2014 By Steve Levy

Windsor Star’s downtown move gives external face to internal culture change

26 June 2014 By Marty Beneteau

Helsingin Sanomat eases consumers, advertisers into paywall, format changes

25 June 2014 By Caroline Lilius and Terhi Vaalavuo

London Evening Standard tackles youth unemployment, sparks social debate

24 June 2014 By Will Gore

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